Category Archives for Online Marketing

5 Landing Page Ideas That Will Help You Convert

Are you launching a new online product and need landing page ideas?

Landing pages are one of the most powerful content marketing tools used by bloggers, online businesses, and entrepreneurs.

They are a separate page on your website that leads visitors to a new or signature product, course or subscription. As such, they need to be designed to attract and convert.

Read on to discover the basic elements of a quality landing page that visitors can’t ignore.

Check Out These 5 Landing Page Ideas

Making a landing page from scratch is a hit or miss. A good landing page will give you the results you’re hoping for. If it doesn’t, you may have missed a crucial segment.

Below are the 5 things every landing page should have, from top to bottom.

1. Have a Strong, Catchy Headline

The main headline is the first thing your visitors see when they come to your page.

A strong, catchy headline can dramatically boost your landing page conversion rate. A basic, cliche headline will do the opposite or nothing at all.

Spend some time thinking about the headline and subheadline and what you’d like them to achieve. Keep brainstorming until you come up with the right one.

2. Make the Landing Page Easy to Read and Navigate

Most of the highest converting landing pages are well structured and easy on the eye. This is essential for the user experience and ultimately, conversions.

For example, if you’re selling an online course, make a clean landing page with your offer, pricing, a video explaining the course, benefits, testimonials from previous attendees, and a CTA.

3. Write Groundbreaking Copy

Many landing pages look like spam websites, with loud colors and even louder fonts, exclamation marks and too much text.

You don’t have to promise miracles for your visitors to convert. A simple, yet persuasive landing page copy will do all the work.

This is how you get people to trust you – when your offer delivers what it promised.

4. Add a Value Proposition

To create landing pages that convert, you need to have a clear value proposition. This is the part of the page where you highlight the benefits of your offer and how it will help your visitors if they become customers.

Make sure you understand what the visitors want and that your offer will give them exactly that. Don’t talk about your company – focus entirely on the buyer.

5. Add a Powerful Call to Action (CTA)

All great landing pages must have a powerful call to action.

What do you want the visitors to do? Sign up for a newsletter, buy a product, register for a webinar? Let them know by adding a few CTA buttons throughout the page.

So many landing pages miss out on a CTA, but if you do it right, it can increase your conversions substantially.

Create a Landing Page That Converts!

If you want to gain traction for your online business or website, these landing page ideas will help you get new customers.

Want more useful resources and online business tips? Head over to my blog or check out my #1 Funnel Builder Software.

building a sales funnel

The Secret to Building a Sales Funnel That Works

Buying products online has far surpassed buying items in stores.

Now is the time to get your online business started. There is an interested group of customers out there wanting to buy your product.

Let’s learn how to do this successfully by building a sales funnel.

Did you know that if you combine sales and marketing efforts together, then you can engage more customers? Let’s look at how a sales funnel could accomplish that.

Building a Sales Funnel

Using a sales funnel is a way to engage interested customers in buying your product. You may already be marketing your services or products to thousands of people.

Probably only a small percentage of that group will give you their contact information.

From those leads, only a small portion will become clients.

By funneling prospects down, you can get a new fantastic client. Let’s look at the separate stages in the funnel.

Entice: Advertising and marketing that brings visitors to your website or blog.

Convert: An offer inspires the visitor to provide their contact information.

Close: Actions were taken to encourage leads and transition to paying customers.

Delight: Service of the highest quality that keeps your customers satisfied and referring your company to their network.

Entice

When your visitors and interested customers arrive at your website, you want to entice them. The entire goal is to solve a customer’s problem.

When you understand the problem you are addressing, you can then build content that interests them.

You must gain their interest and awareness.

Convert

By having a special offer, perhaps offering your product for free or a short e-book on the problem they are looking to solve, you have them sign up first to receive this.

Customers may need to enter their email address and name to build an account.

Close

If you have testimonials and customer reviews, this is a sure way to gain the trust of your customers. This will help them act and want your product even more.

One way to also keep their interest engaged and help them remember your topic is considering going the paid ad route. You can use Facebook and Google re-targeting.

For example, when you leave specific sites, have you noticed you begin to see them everywhere? This is the ad route. It is a powerful way to keep the customers remembering your product or service.

Delight

This is where you hope your customer pays for the purchase and continues to use your product. You want to have a topic product or service that continues to amaze your customers.

They will, in turn, share this with their network, creating more customers.

Selling Your Products Online

We hope you found this article helpful on how to engage buyers online.

Remember to first attract their attention, convert potential customers by offering a free product, have plenty of testimonials on your site, and finally keep them returning.

Do you want to learn more about how to build a sales funnel? Read this article we wrote!

How to Promote a Website

How to Promote a Website and Get the Traffic You’ve Been Searching For

Did you know there are nearly 1.9 billion websites live at this very moment? The old days of building a website and waiting for the traffic to start pouring in are long gone.

With so much competition on the internet, it is impossible to succeed unless you also know exactly how to promote a website. Unless you can increase your website traffic you will have wasted time and money building a strategy.

One of the main reasons businesses fail is because of poor internet presence. Don’t let that happen to you.

Master these techniques to increase website traffic:

Focus on Quality

Before you head out and start gathering internet traffic think about your ideal customer. This answer will be very different for a specialty real estate company versus an SaaS platform for logistics.

Knowing who your ideal customer is will help you create marketing strategies tailored to their needs. You don’t just want to boost traffic.

You want to boost traffic of people you can solve problems for with your goods or services.

Focus on quality and targeting your potential customer base.

Use Video Content

By 2019 video will account for 80% of all internet traffic. The reason is simple: People prefer video content.

That’s great news for you in promoting your website because video also offers additional benefits. The first is that by creating content your visitors prefer they will be more likely to share that content with their networks.

You will turn your existing site visitors into a marketing division of your company! Other benefits include:

  • Access to YouTube search engine to promote content
  • Lower bounce rate: People will stay longer on your site
  • A wide range of content possibilities: testimonials, product demonstrations, informational, etc.

Your lower bounce rate will also boost SEO. You’ll have search engines helping you get more traffic in no time.

Take A Look Close To Home

Great business owners have something in common: They can identify their internal strengths and weaknesses first.

Using that philosophy in regards to your website traffic can accomplish more than many other efforts. Before you spend time and money promoting your website through other channels, make sure you are optimized for SEO.

Also, you want to have analytics in place to track visitors and success. Some business owners may have to go back to the drawing board and redesign their site to get the traffic they want.

Look at the strengths and weaknesses of your website first. By tailoring tags, image tags, and overall design you can expect more traffic.

Start simple. Is your site optimized for SEO?

How To Promote A Website To Gain Conversions

Whether you are just starting a business or looking to expand your online presence it’s important to avoid a major mistake. Many business owners who are just starting to experiment with digital marketing measure the wrong goals.

They focus so much on increasing free and paid traffic to their website they forget all about conversions. Getting traffic just to increase your visitors is pointless from a business standpoint.

Focusing on paid traffic will change the game for you. It’s the difference between owning a business and having a hobby online.

If you know the basics of how to promote a website you are ready. Find out more about earning money with your website.

niche market

How to Find the Perfect Niche Market to Thrive In

Selling to the right audience is something that almost every business struggles with. But why is it such a challenge even after companies spend thousands of dollars on marketing?

Because they have a fundamental misunderstanding of the market in the first place. They’re trying to appeal to everyone when they should narrow their sights, both in terms of audience and product.

This practice is known as niche marketing. Read on to learn more about niche marketing and how you can find the right audience for your market.

What Is A Niche Market?

So let’s start with the fundamentals: What exactly qualifies as a niche market?
There’s a bit of debate on the topic, but BusinessDictionary’s definition seems to encompass the idea best.

According to their definition, niche marketing practices involve, “Concentrating all marketing efforts on a small but specific and well defined segment of the population.”

So let’s say that you’re interested in creating and selling your own clothing. To create a niche audience, you’d want to focus on a subsect of those who enjoy fashion. You could target a particular style or trend, for instance.

How To Find The Perfect Niche Market

A definition is great, but how do you put these ideas into practice? Here are a few tips to help you discover your perfect market.

Analyze Your Interests

Despite what many believe, good marketing doesn’t begin with a desire to make more money. That’s a benefit, certainly, but there are more altruistic factors at play.

Instead, it begins with a fierce passion for a concept or product. Therefore, your first step to finding your market is to look inward and think about your own niche interests.

What gets you excited? What would your dream job entail? What’s something that you’re confident you could sell?

Everyone has passions, and thanks to the Internet, it’s possible to turn those passions into a business.

Find A Problem That Needs Solving

Most of the world’s most impactful entrepreneurs share one thing in common: They saw a need for their product. It’s so much easier to sell something if there is a clearly-defined market demand for it.

Look into your particular interests and ask yourself, what needs aren’t being met?
Once you’ve found a problem, you can swoop in and fill that market void yourself.

Create A Customer Avatar

The great thing about selling to a niche market is that your audience is already defined for the most part. Still, you’ll need to do a bit of refining to increase your odds of success.

Start by creating an avatar of your ideal customer. This fictional person should be an amalgamation of your target audience’s features, including factors like:

  • What sites they visit and why.
  • How much money they spend on similar products.
  • The type of tone and voice they use for communicating online.
  • Which types of marketing they react to.

If this sounds difficult, that’s because, well, it is. But it may be the most integral step toward effectively establishing your market.

Final Thoughts On Finding Your Niche Market

In all honesty, finding your niche market is going to take some time. And that’s okay. Stick with it and follow the steps we’ve discussed today and you’ll be on your way to success.

Ready to start marketing your product? Be sure to learn how you can create effective sales funnels that your customers won’t be able to resist.

5 Reasons Why Online Marketing is a Game Changer

5 Reasons Why Online Marketing is a Game Changer

At this point, there’s no need to explain online marketing. It’s so pervasive and so entrenched in our business landscape that we all know what it is.

Because it’s so commonplace, we also forget how it has revolutionized marketing – and why we still need it.

Do you have an online strategy yet, or is it in need of a refresh? Keep reading to learn why digital marketing is a game changer and why it pays to keep up.

1. Digital Marketing Levels the Playing Field

While heavy hitters can still spend their way to success, online marketing has changed to prioritize small and medium-size businesses.

The opportunity to use hyper-localized SEO techniques gives you a chance to reach customers in your immediate area and further afield if you so choose. Additionally, the use of SEO allows you to get specific and hone your search strategy to attract customers away from the big dogs who rely on name recognition alone.

2. Online Marketing Is Easier to Measure

Traditional marketing offers measurement options, but the KPIs available for digital marketing are so much more involved.

Send out a mailer campaign, and you’ll track three figures: the number of letters sent, the number of leads acquired, and the number of sales achieved.

With an email marketing campaign, you’ll see:

  • Who received the email (and what addresses bounced)
  • Who read the email (open rates)
  • Who visited your website from your email (click-through rates)
  • How long they spent on your site
  • How many people returned to your site
  • How many sales you made

These are only a small sampling of the measurements you can take. Plus, each one tells you something about a customers behavior that helps you generate even more successful campaigns in the future.

3. Online Marketing Costs Less

Digital marketing costs less. Small and medium businesses who spend the bulk of their efforts on online marketing saved 40% compared to traditional methods.

Lower cost means a lower cost-per-lead, which allows you to grow your profit.

4. It Combines Marketing with Market Research

Put up a billboard, buy a radio ad, or send out a mailer. All of these options are marketing. But what do they tell you?

When you create a digital presence for yourself, you’re also engaging in a conversation. All of a sudden, you do not only exist where your customers live, but they have a simple way to reach out to you.

You have more space to share what you know through content marketing. Customers can turn around and ask questions via social media.

5. Digital Marketing Makes More Money

Digital marketing offers higher conversion rates than traditional marketing, which means you’ll earn more customers, make more sales, and see profits soar.

Using digital marketing efforts like social media marketing and SEO give companies 2.8 times more revenue than traditional marketing alone.

Digital Marketing Matters

However you look at it, online marketing matters and the advantages of online marketing are too good to ignore.

Get involved with one of the available types of online marketing, and you’ll not only lower your marketing costs, but you’ll make every strategy more meaningful.

Do you want to sell more and spend less? Check out the rest of our resources on digital marketing and beyond.

The Best Sales Funnels For Every Business

The Best Sales Funnels For Every Business

I believe that if you have a business you need a sales funnel. It doesn’t matter if you have an online business or an offline business, you always need a sales funnel. But what are there for sales funnels and which one should you use for your business?

In this article I will show you the six core funnels and for which type of business this funnel can be used. Thanks to the share funnel feature of ClickFunnels you can easily import the funnel into your account. If you never heard of ClickFunnels before you can check out my review here.

Best Selling Book Funnel

The first funnel we will have a look at is the Best Selling Book Funnel.

Who is this funnel for?

The best selling book funnel is mainly for authors and coaches who want to sell more copies of their book and make more money with each sale.

How does this funnel look like?

This funnel contains three pages and starts with a free to ship offer on the frontend. The goal of the funnel is to give away the book for free on the frontend and make money on the backend.

best selling book funnel optin

Best Selling Book Funnel Optin

Usually, if you sell a book for $20 a piece you can’t make much more money than the $20 per sale. However, if you add additional materials as a upsell you can increase the average cart value. What this means is that each customer is paying more money (on average) which means you earn more money with each new customer.

best selling book funnel upsell

Best Selling Book Funnel Upsell

In addition, you’ll be able to spend more money on advertising for each customer which means you can easily outspend your competitors.

best selling book funnel thank you page

Best Selling Book Funnel Thank You Page

Click here to import the Best Selling Book Funnel.

Fishbowl Funnel

The next funnel we’ll have a look at is the Fishbowl Funnel.

Who is this funnel for?

This funnel is mainly designed for local businesses who want to generate more leads and customers for their business. This can be great for doctors, gyms, shops and much more businesses.

How does this funnel look like?

The first page of the fishbowl funnel is usually an optin page. The lead magnet depends on the kind of business. That can be a registration for a free give away for example. If you have a coffee shop for an example the free giveaway can be a free cup of coffee.

People always want to have something for free so that’s a great possibility to create leads.

fishbowl funnel optin

Fishbowl Funnel Optin

The next step of this funnel is usually an offer the visitor can sign up for. This can be a discount for membership or a product. If we take the coffee shop as an example this could be something like “Get 3 coffees for the price of one!”

fishbowl funnel upsell

Fishbowl Funnel Upsell

This should be an offer that converts a lead to a customer and gets him visiting your local business.

Fishbowl funnel thank you page

Fishbowl Funnel Thank You Page

Click here to import the Fishbowl Funnel.

Product Launch Funnel

The next funnel we’ll have a look at is the Product Launch Funnel.

Who is this funnel for?

This funnel for great for business owners who launch a new product or service. This can be coaches who want to launch a new coaching program or b2b businesses who want to launch a new service.

How does this funnel look like?

The first step of the funnel is a squeeze page where the visitor has to leave their email address and name to get access to a free training. Afterward, they get a series of video training which preframes the visitor.

product launch funnel optin

Product Launch Funnel Optin

Preframing means that you show your potential customer why your product does help them in a particular way. So for example, you want to sell your audience a product called “Funnel Builder Secrets”. Inside the training, you show the customer how to set up a sales funnel, etc.

product launch preframes

Product Launch Videos

However, maybe your audience (book authors) don’t know anything about sales funnels. So you can create a training around sales funnels which explains sales funnels more in detail and why they are important for their business.

Afterward, your audience knows exactly what a sales funnel is and why your offer is irresistible.

The videos can also be demos of your new software which shows what kind of problem your software is eliminating and how this software can help your audience.

This funnel is usually used for high-ticket coachings or software launches.

Click here to import the Product Launch Funnel.

The Perfect Webinar

Now let’s have a look at the perfect webinar funnel. I believe that the name of the funnel is already saying what this funnel is about. The foundation of this funnel is webinars. There are two different types of webinars.

There are live webinars and auto webinars. The live webinars are performed live by the webinar speaker. That is great as the speaker can answer live questions from the audience and get live feedback.

Auto webinars are prerecorded and the audience is only watching a replay. That makes it easier to show more webinars in less time (possibly every hour, 30 minutes, 15 minutes, etc) and automate the whole funnel.

Who is this funnel for?

This funnel is designed for people who want to sell their product with the help of a webinar. That can be coaches, businesses who want to sell their service and also affiliates.

How does this funnel look like?

The first page of this funnel is the registration page for the webinar. Here the visitor gets some information about the content of the webinar and when the webinar takes place.

perfect webinar funnel optin

Perfect Webinar Funnel Optin

After leaving their email and name they come to a confirmation page. Here usually the visitor gets a self-liquidating offer (SLO). What this means is that for every visitor you usually have to spend some money to get them on your website.

perfect webinar funnel confirmation

Perfect Webinar Funnel Confirmation

After they registered for your event you give them the possibility to buy your book or to start a free trial or something like that. The goal is to get as much money back as you spend on advertising. If you spend $1,000 on advertising the goal should be to get $1,000 back with your SLO.

If you invest $1,000 and you get back $1,000 right away you have generated free leads. And every sale you make on your webinar is 100% profit.

If you want to know how to structure your webinar for the maximum conversion I can recommend the Perfect Webinar Secrets from Russell Brunson (check out here my review).

Click here to import the Perfect Webinar Funnel.

The Real Stuff Funnel

The next we’ll have a look at is the Real Stuff Funnel. As the name is already indicating this funnel is for real stuff or physical products.

Who is this funnel for?

This funnel is for eCommerce shop owners or people who want to sell their physical products.

How does this funnel look like?

The first page of the Real Stuff Funnel is a sales page. The product on the front end is usually a cheap item to get people into the funnel. After the initial offer, there is a upsell page to increase the average cart value.

real stuff funnel frontend

Real Stuff Funnel Frontend

Either the customer will get the chance to get more items of the product for a smaller price (pay 2 get 3) or they get additional items they could need. As you need to pay the same money for every new customer of your business the goal is to increase the earnings per customer or average cart value.

real stuff funnel upsell

Real Stuff Funnel Upsell

real stuff funnel thank you page

Real Stuff Funnel Confirmation

Click here to import the Real Stuff Funnel.

The Network Marketing Bridge Funnel

The last core funnel is the Network Marketing Bridge Funnel. This funnel is mainly used to generate leads and sell products with affiliate marketing to build a team in network marketing.

Who is this funnel for?

This funnel is mainly for network and affiliate marketers.

How does this funnel look like?

The Network Marketing Bridge Funnel contains two steps. The first step is an optin page to generate leads. On the second step, there is a bridge page. A bridge page does preframe the audience for the affiliate/network marketing offer.

network marketing bridge funnel

Network Marketing Bridge Funnel Optin

When you send people right after your optin to the sales page of an affiliate offer they maybe have no idea why they see the sales page and why this product is important for them.

network marketing bridge funnel

Network Marketing Bridge Funnel Framing

That’s why you need to educate your audience or preframe them. Show them why it is important for them to buy the product/join your team. Usually, a video of yourself can be very helpful. But text can also work out fine.

That does depend on the kind of product and the price the product has.

Click here to import the Network Marketing Bridge Funnel.

Conclusion

In conclusion, you can say, that every business needs a sales funnel and for every business, you can use one of these six core funnels. A sales funnel can help acquiring new leads and earning more money with every lead.

If you want to know more about sales funnels I can recommend checking out the book DotCom Secrets (see here my review).

Best Sales Funnel Builder Tools

Best Sales Funnel Builder Tools

There is the saying that every business needs a sales funnel. While that is totally true you need the right tool that can help you building sales funnels.

Using the right tool can save you a lot of money and frustration and makes building sales funnels very easy for you.

In this article, I will show you the best sales funnels tools on the market and at the end, I will give you my #1 recommendation!

ClickFunnels

clickfunnels logo

ClickFunnels is a sales funnel builder software which was founded by the online marketing guru Russell Brunson. The full etison suite includes drag and drop landing page creator, sales funnel builder, a smart autoresponder, and affiliate management system. You can read my full review here.

Who is it for?

ClickFunnels is for

  • Online Entrepreneurs who want to build sales funnels quickly
  • ECommerce shop owners who want to sell more with sales funnels
  • Book authors who want to earn more with the help of sales funnels
  • Affiliate marketers who want to design landing pages and sales funnels quickly

The Good

  • ClickFunnels is very easy and intuitive to use for non-savvy users
  • Drag-and-drop sales funnel builder
  • Included autoresponder and affiliate marketing system
  • 14 days free trial

The Bad

  • Can be costly ($297/month for the full etison suite)

Builderall

builderall logo

Builderall is an all-in-one online marketing tool with a lot of different features. That includes landing page creator, app creator, design studio, and autoresponder. Read here my full review.

Who is it for?

Builderall is for

  • Business owners who want to build sales funnels
  • Affiliate marketers who want to build their list

The Good

  • Includes a lot of different features
  • Low price (starts at $9.99/month)
  • 7 day trial period

The Bad

  • Not that intuitive and easy to use (e.g. compared to ClickFunnels or LeadPages)

LeadPages

leadpages logo

LeadPages is one of the most used landing page creator tools. They offer a great variety of professional and sexy looking landing page templates which are easy to adapt and customized. Besides various integrations, the landing page creat

Who is it for?

Leadpages is for

  • Business owners who want to build high converting landing pages
  • People who want to create sales pages for their product
  • Affiliate marketers who want to build their email list

The Good

  • Comparable low price ($37/month)
  • Great looking templates
  • Easy to use landing page creator

The Bad

  • No autoresponder included
  • The possibility of oversaturated landing pages (as there are many people using it)
  • No free trial period

OptimizePress

optimizePress logo

OptimizePress is a landing page creator tool with an easy to use landing page creator and over 40 different templates you can choose from. In addition, you can buy for a small price (around $10) additional templates from other OptimizePress members.

Who is it for?

OptimizePress is for

  • Business owners who want to easily create landing pages
  • Affiliate marketers who want to build their email list

The Good

  • Only a single payment (instead of a monthly payment)
  • Easy to use landing page creator

The Bad

  • No hosting included
  • No trial period

ThriveThemes

thrivethemes logo

ThriveThemes is a plugin tool for WordPress which offers many different features. That includes professional looking WordPress themes, Thrive Leads (easy optin-boxes creation), landing page creator and much more.

Who is it for?

ThriveThemes is for people who already have a WordPress website and

  • Have professional designs
  • Want to capture more leads
  • Create landing pages

The Good

  • Works seamlessly together with WordPress
  • Professional looking designs and Landing page templates

The Bad

  • Not that intuitive at the beginning
  • You need a WordPress website as the foundation (no hosting included)

My recommendation

All the tools mentioned are great to use and they all have their advantages and disadvantages. It also depends on your type of business what tool is suited best for you. However, I think there is one tool that has a slight advantage over the other tools.

And that tool is ClickFunnels. The big advantage of ClickFunnels is that you can easily rearrange the arrangement of your pages with drag and drop. In addition, you can easily add and remove pages from your funnel.

Of course, you can add and remove pages with the other tools too, but not as simple, fast and intuitive as with ClickFunnels. That’s why I think that ClickFunnels is the #1 sales funnel builder tool on the market!

ClickFunnels vs. OptimizePress

ClickFunnels vs. OptimizePress

If you’re coming to this article, you’re wondering whether ClickFunnels or OptimizePress is the superior software tool.

Both tools are amazing when it comes to creating high-converting landing pages but we will look deeper to find whether ClickFunnels or OptimizePress is the better solution.

Pricing

There are three different memberships at ClickFunnels which are monthly paid. The cheapest membership is the personal membership and costs $37/month and does only include optin-pages. The ClickFunnels starter membership costs $97/month and includes sales pages and access to every funnel as well. The most expensive package is the full etison suite which costs $297/month and includes professional marketing tools like Actionetics and Backpack.

Clickfunnels pricing

In addition, ClickFunnels offers a 14 Day free trial which makes it possible to test the platform without any costs. OptimizePress doesn’t offer a trial period as the prices are paid only once. However, they offer a 30-day money back guarantee so you can cancel your account at any time and receive a full refund.

OptimizePress does only require a single payment. They also offer three different pricing packages with different features. Let’s have a closer look at them:

optimizePress pricing

The cheapest package is the core package which comes with a single payment of $97. It includes unlimited pages and you can use your pages on up to 3 different sites. The next package is the publisher membership which comes at a cost of $197. This includes more features like A/B split testing and up to 10 different sites.

The most expensive package is the pro package which costs $297 and comes with all the features of the publisher membership. The difference is that you can use OptimizePress with the pro package on up to 30 sites.

I’m sure that there are many people who think that OptimizePress is much better as you only have a single payment. However, what you have to keep in mind that ClickFunnels takes care of the hosting of your website while you have to host the websites yourself with OptimizePress.

What this means is that you have to include monthly hosting into your calculations which means that it doesn’t end with the single payment of $97.

If you’re not that technical I think that ClickFunnels offers the better package as you don’t need to find out how hosting works and which hoster is the best for your business.

Landing Page Templates

Both tools offer a variety of different templates so let’s check out the templates that both tools are offering.

ClickFunnels Landing Page Templates

clickfunnels templates

ClickFunnels offers a great variety of different templates for every kind of page (sales page, optin-page, webinar registration page, etc.).

OptimizePress Landing Page Templates

OptimizePress templates

With OptimizePress you get access to over 30 templates. In addition, there is a landing page show where you can buy new templates for around $10 per page. I believe that the templates are great to start with and also that the price for new landing pages is very low.

Conclusion

By choosing the personal membership at ClickFunnels, you don’t get access to all the templates as this membership is limited to optin-pages. If you want to get access to all types of pages you have to purchase the starter membership which comes at $97/month.

You get access to all the landing page templates at OptimizePress by paying for the lowest membership which comes with a single payment of $97.

Landing Page Builder

After having a look at the templates we come to the most important aspect of every landing page tool, the editor. I already have worked with several landing page editors and there is nothing more annoying than a landing page creator which is hard to use.

In addition, it is important to easily make changes to the templates as you want to look different than your competition.

ClickFunnels Page Creator

clickfunnels landing page creator

The landing page creator is very clean and easy to use. It makes it simple to make changes to your landing pages and to create highly customized pages. I work a lot with the landing page creator of ClickFunnels and I think it is one of the best landing page creators you can use.

OptimizePress Landing Page Creator

OptimizePress Editor

Using the landing page creator of OptimizePress is very easy and makes a lot of fun. It is very easy to add new elements, edit existing elements and building a landing page from the ground up. All changes are applied live which means it can’t happen that your browser crashed with unsaved changes.

I think the landing page creator of OptimizePress is also great for newbies as it is very easy and intuitive to use.

Integrations

Having a landing page creator without an integration to your email marketing tool would make no sense so it is important for the landing page tool to have as many integrations as possible. Let’s compare the integrations of both tools.

ClickFunnels Integrations

ClickFunnels offers a great variety of different integrations. If you don’t want to use the inbuilt email marketing software (only included in the $297/month package) you can integrate almost any email marketing software tool I know including:

  • AWeber
  • GetResponse
  • MailChimp
  • Office AutoPilot Tagging
  • Infusionsoft
  • Maropost
  • Constant Contact API
  • Interspire
  • ActiveCampaign
  • MadMimi
  • ConvertKit
  • HTML Form Integration

Webinar integrations:

  • Ever Webinar
  • GoToWebinar
  • Webinar Jam Studio

In addition, you can integrate several payment tools:

  • Infusionsoft
  • WarriorPlus
  • BackPackCRM
  • Clickbank
  • Ontraport
  • Stripe

OptimizePress Integrations

As OptimizePress doesn’t have an email marketing tool you need to integrate your tool with OptimizePress. Thankfully there are many different tools you can integrate into OptimizePress. Here is are some of the tools you can integrate:

  • Aweber
  • MailChimp
  • iContact
  • GetResponse
  • OfficeAutopilot
  • Infusionsoft
  • 1ShoppingCart

In addition, you can also add different membership tools including

  • iMember360
  • WishlistMember
  • DigitalAccessPass
  • MemberMouse
  • FastMember
  • Memberium

Bottom Line

Both tools offer a great variety of different integrations. I think both cover most of the used marketing tools so you shouldn’t have a problem with integrating your tool.

In addition, both tools offer WordPress integration which makes it possible for bloggers or WordPress users to add high-converting landing pages to their website with both tools. As WordPress it the foundation of many websites this integration is very helpful to many people.

Support

For me, the support is always very important as there are always questions or problems raising by using the tool and the better and faster the support the better you can work the tool.

ClickFunnels

ClickFunnels offers priority phone support to the full suite users ($297 per month). If you have a lower plan you can always contact the support by email or via chat. I used the email support several times and I’ve always gotten a good and fast response.

OptimizePress

If you check out the pricing table of OptimizePress you can see that you get normal support with the lowest package ($97 single payment), priority support with the publisher package ($197 single payment), and top of the line support with the pro package ($297 single payment).

Looking at the support both tools are pretty the same and both offer great support for their users.

Amazing Features

I wanted to add this section as both tools offer great features which make them stand out in their unique way. While these features don’t touch the core functionality of these tools it’s definitively something that makes your head turn.

Template Marketplace (Both tools)

If you are not happy with the templates that are given to you, you can buy additional templates with both tools. While ClickFunnels only has a small marketplace with higher priced templates (up to $297) OptimizePress offers a lot of templates for a small price ($8-12).

However, here I need to mention that the ClickFunnels templates contain a whole funnel including landing pages, sales pages, and email autoresponder while the OptimizePress templates are one page only.

Shared Funnels (ClickFunnels Only)

If you have created a funnel you can easily share your funnel with other ClickFunnels members. There are several powerful use cases where this is helpful. For example, you can send a high converting funnel to new members as a bonus so they can get started more quickly and easily.

Or you can create a mastermind and by sharing and looking at different funnels you’ll learn more about funnels.

Drag-and-drop Sales Funnel (ClickFunnels Only)

This is for me one of the reasons why I think that ClickFunnels is the better sales funnel software. You can easily rearrange the steps of your funnel with drag and drop. That makes it very easy to add new pages or to change the sequence of your pages.

Of course, you can connect your pages within LeadPages to a funnel but if you want to change something you need to change each page which was affected by the change.

Conclusion

Now that we had a look at the main features of both tools, it’s clear to say that both tools have a lot of offer. Both have an internet marketing background and they both are proven to help to build online businesses.

The question now which tool is the best for you comes down to these factors:

What’s your budget?

If you’re an online marketer you know that you have to invest in the right tool. OptimizePress is great as you only have a single payment but you also have to take care of the hosting yourself. ClickFunnels offers hosting and great inbuilt tools like Actionetics and Backpack which can help you boost your sales.

Do you want to build your list or sell products?

I think if you are more interested in selling your products you should invest in ClickFunnels as it is easier to create sales funnels and you can create an affiliate program for your product/service.

If you are more interested in building an email list I can recommend OptimizePress as it offers a great variety of great looking landing pages.

How many tools do you want?

If you want to have everything you need in one tool I can recommend ClickFunnels. That includes website hosting, landing page creator, sales funnel builder, email autoresponders, affiliate marketing management system and much more while OptimizePress “only” includes landing page creation.

That’s why I think that ClickFunnels can be easier to use for non-techy users as you have everything in one single place.

Funnel University Review

Note: The Funnel University Enrollment is currently closed... 🙁

However, you can here signup for the waiting list.

You maybe heard that every business needs a sales funnel. And I can totally agree with that statement. However, while building a sales funnel can be pretty easy with software like ClickFunnels, creating a sales funnel that converts can be pretty hard.

To create a high-converting sales funnel you need all the knowledge and know-how to do so. Having this in mind, a concept for a training program was established. The name for this program is called Funnel University.

What is Funnel University?

Funnel University, or simply Funnel U is a structured training program for small business owners and entrepreneurs who want to learn more about sales funnels and how to structure them for the maximum revenue generation.

In addition, you’ll get access to premium software that helps you optimize your funnels and you learn how to create scripts, sales letters and how to test your funnels.

Who is Funnel University For?

Funnel University is for…

  • Business owners who use ClickFunnels
  • Marketers who want to optimize their funnels for optimal revenue generation
  • People who want to get access to the huge Funnel University’s knowledge base

Pricing

Funnel University offers two different payment plans which will cover any type of budget. There is a 14 day free trial period which helps you make a decision without any risk. I believe that 2 weeks is more than enough to get to know Funnel University very good.

Monthly Membership

If you choose the monthly membership you can use the 14 day trial period. Afterward, you’ll be charged a monthly membership fee. Usually, you have to pay $197/month but at the moment there is a discount which means you can get the membership for $67/month. This plan is great for everyone with a smaller budget.

Yearly Membership

The yearly membership has a regular price of $2364/year but you can get 1-year full access for just $597/year for a limited time. If you choose the yearly membership you would save $207 compared to the monthly membership for 12 months. This is a great option if you want to save some money and you can invest the $597/year.

Freebies

Is there anyone who hates free stuff? Of course not!

ClickFunnels is known to give away a lot of free stuff so it’s no surprise that signing in to Funnel U would give you access to further free stuff. You can get access to these items for free – all you need to pay is the shipping and handling at $19.95:

Funnel Stacking: The 3 Core Funnels (Value: $297)

The first item on the freebies list is Russell Brunson’s book, Funnel Stacking: The 3 Core Funnels.

funnel university funnel stacking

Source: Funnel University

This book is absolutely amazing. It is packed with everything you need to know about the 3 core funnels – how they are structured, how and why they work and how you can build them in a very detailed format. In addition, you’ll learn what powerful scripts you can use and how to leverage these 3 funnels in your business, and so much more!

The Funnel University Black Card (Value: $497)

funnel u black card

Source: Funnel University

The next item on the list looks like an ordinary credit card but is, in reality, a USB device packed with powerful video training where you’ll learn valuable information to help you make the most out of your sales funnel. You’ll learn everything from funnel hacking, funnel building, copywriting, and much more!

You can carry it around in your wallet and watch the training anywhere and anytime!

Membership Benefits

In the following, we will dig deeper into all the things you get access by signing up for the Funnel U membership.

The Funnel University Print Newsletter (Value: $1297)

funnel u newsletter

Source: Funnel University

Every month you get access to a new newsletter which has 3 benefits:

  1. Russell top 2 funnels of the month with in-depth insights and details explanations
  2. A video of Russell talking about the 2 funnels of the month. You’ll hear what he liked and what he didn’t like and how you can use these funnels for your business.
  3. Access to the two hacked funnels by the shared funnels feature of ClickFunnels.

The DotComSecrets Labs Software Suite (Value: $1997)

I believe that the Underground Software Suite is another great reason to sign up for the Funnel University. This tool gives you access to Russell’s custom software plugins which you can use to optimize your funnel conversions.

funnel u software

Source: Funnel University

Here is a small collection of the tools you’ll get access to:

  • ‘Push Play’ Image Uploader. This tool makes uploading images much easier. A ‘play button’ lets you immediately upload every image to Amazon for hosting. This can be great for emails and blog posts.
  • Instant Survey Creator. If you are using Survey Pages at ClickFunnels this can be pretty helpful tool for you. This tool makes it pretty easy to create surveys for your pages.
  • Webinar Replay Chat Box. If you’re using webinars this can be a great feature as it enables your webinar attendees to chat with you.

Funnel University Digital Access Pass (Value: $2997)

In addition to all the new released stuff every month, you get access to all the old Funnel University content. With this, you’ll also get access to previous DotComSecrets lab reports and test, some of which haven’t been released before.

Membership Site Overview

When you sign into your Funnel University‘s account you’ll find all the previous and recent monthly training. That’s how the dashboard looks like:

funnel u dashboard

What I think is pretty awesome is that you do not only get access to the training videos but you can also download the videos.

funnel university training

With the shared feature of ClickFunnels, you can also download each discussed funnel in your account.

funnel u shared funnels

Lastly, you can get also access to further training and materials such as the DotComSecrets Labs Funnel Repost and DotComSecrets Labs Split Test Reports.

funnelu scripts

The difference of the scripts offered in Funnel University and Funnel Scripts (see here my review) is that you’ll have to manually create the script using the downloadable template and it is only limited to six kinds of scripts.

Guarantee

Russell Brunson is very confident about the quality of the freebies and Funnel University itself. What this means is that if you paid for the shipping of the freebies and you didn’t like it you can get back your money without sending back the stuff.

In addition, you can cancel the Funnel U membership at any time with a single click and you can still keep the freebies.

Funnel University is 100% legit program and 0% scam! I’m a member of Funnel University myself and I can recommend it to everyone who wants to learn more about building high-converting funnels.

Summary

The whole Funnel University membership comes with a lot of value. Alone paying for all the freebies would cost you $794! In addition, with the membership benefits, you come to a total value of $7085! That is a lot of money compared to the $67/month or $597/year. I believe that you get much more value than you have to pay. The resources and training videos are very helpful for everyone who wants to increase their revenue.

I also like the printed newsletter every month because it feels very good to get a physical newsletter instead of all the digital newsletter you get every day into your inbox.

I think that the Funnel University is a great investment and I can highly recommend it to everyone!

Actionetics vs ActiveCampaign

Actionetics vs ActiveCampaign

If you’re reading this review you’re wondering which tool Actionetics or ActiveCampaign is the superior email marketing tool.

Actionetics is the seamlessly integrated email marketing software of ClickFunnels while ActiveCampaign is a standalone email marketing tool. They both offer a variety of great features so let’s dig deeper…

User Interface

For me, one of the most important aspects is whether the tool is easy to use or not. I don’t want to waste time with learning how this tool works, I simply want to work with it.

In this category, both tools are very good. ActiveCampaign has a very clean interface which is simple but very powerful and designed for users with little or no technical expertise.

Actionetics is designed for marketers and “non-techy” users, with a simple and logical user interface which makes it very easy to use. However, if you are used to the user-friendly user interface of ClickFunnels that is no surprise.

However, in this category, no tool has a real advantage and they both are highly user-friendly to use.

Price

Now let’s have a deeper look into the pricing of both tools.activecampaign pricing

ActiveCampaign starts at $29/month for up to 1000 subscribers. However, this is only the Lite package which includes unlimited emails, autoresponders and segmenting. If you want to use the built-in CRM functionality you have to get at least the Plus package for $70/month. The more subscribers you have the more you need to pay. So for example, for 10,000 subscribers you need to pay $139/month for the Lite package and $249/month for the Plus package.

Actionetics has always the same price and costs $297/month. However, it is important to mention that Actionectics comes together with ClickFunnels, a powerful funnel builder software, and Backpack, an affiliate marketing management software.

If you have a small business and a small budget ActiveCampaign could be the better solution for you as you don’t pay as much as you do with Actionetics. However, you also have to pay for additional tools for website hosting, landing page creation, etc.

If you have a bigger business with up to 10,000 leads or more I would suggest Actionetics as you roughly pay the same but you get also access to a sales funnel builder and landing page creator which work seamlessly together with Actionetics.

What is great with both tools is that there is no contract at all. That means you can cancel your subscription every month. There are also yearly plans which are cheaper than the monthly prices.

Features

Now we come to the most important aspect of every email marketing tool and that is the features. Here it is important to notice that the email automation and CRM functions of ActiveCampaign are only accessible for the Plus package and not the Lite membership. But I’ll get to that more in detail.

Autoresponders and Newsletters

Creating autoresponders and newsletters are the basic features of every email marketing tool. You get this functionality in Actionetics as well as ActiveCampaign. If you only want to send out broadcasts and create autoresponders the Lite package of ActiveCampaign is fulfilling.

After working with both tools I can say that both are very easy to use and its very easy to create your emails.

Email Automation

As I said, autoresponders are the basic feature which every email marketing tool should have but today for many marketers it is important to have different email sequences for different people. It can be helpful for example to have a different sequence of emails which visited your sales page than people who have never visited your sales page.

Comparing this feature for both tools you can say that both tools make a very good job. Actionetics, as well as ActiveCampaign, make it possible to create highly automated workflows based on the customer behavior.

However, the seamless integration of Actionetics into ClickFunnels makes it a bit easier to create such workflows. You can easily target people whether they have visited steps of your funnel or they didn’t.

You can also do that with ActiveCampaign but you have to add code snippets to your landing pages. That isn’t a huge effort but that makes Actionetics a bit more easy to use for non-tech savvy users.

That’s why I think that Actionetics has an advantage compared to Actionetics if you have a look at the email automation.

Integration

If you have an email marketing tool you want to use it together with your WordPress blog or your Landing Page tool.

Both tools offer a lot of integrations but I want to have at the in my eyes two most important integrations and that is WordPress and Landing Page integration.

WordPress Integration

Most bloggers use WordPress as the foundation of their website. And if you have a blog and you want to add email marketing to your business (what you should) you need to somehow integrate your email marketing software.

With Actionectis you have different possibilities. One way to add email marketing is to create a small optin box within ActiveCampaign and add the code to your website. You can also use integrations with WordPress themes like ThriveThemes to collect leads on your website.

As you can see it is pretty simple to integrate ActiveCampaign with WordPress.

Actionetics is a little different that way. You can’t integrate Actionetics into other landing page tools like LeadPages or ThriveThemes but with the help of the ClickFunnels WordPress plugin, you can easily integrate your landing pages from ClickFunnels into your WordPress website. However, it is not possible to create small opt-in boxes for your sidebar.

That makes ActiveCampaign the better tool for bloggers in my eyes as small optin boxes on the sidebar can be very effective in collecting leads.

Landing Page Integration

The heart of every email marketing campaign is a landing page to capture your leads. With ActiveCampaign you can’t build landing pages but it offers an integration to every any landing page creator I know including OptimizePress, Leadpages, and Thrivethemes. You can even integrate ActiveCampaign into ClickFunnels if you want to!

As I already mentioned, Actionetics works seamlessly together with ClickFunnels. What this means is that you already have access to a landing page creator which makes the use of another landing page creator tool redundant. That’s why it’s not possible to integrate Actionetics with other tools.

Conclusion

In conclusion, you can say that both tools offer every feature you need to build an effective email marketing campaign. They are both easy to use and are able to create complex workflows. The seamless integration of Actionetics with ClickFunnels makes it a bit easier to use but that comes with a bigger price for a small list.

If you have a blog or a small business ActiveCampaign can be the right choice for you as you don’t have to pay a lot of money to begin with. You can also use ActiveCampaign together with ClickFunnels if you don’t want to pay the full price for ClickFunnels.

 

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