Selling to the right audience is something that almost every business struggles with. But why is it such a challenge even after companies spend thousands of dollars on marketing?
Because they have a fundamental misunderstanding of the market in the first place. They’re trying to appeal to everyone when they should narrow their sights, both in terms of audience and product.
This practice is known as niche marketing. Read on to learn more about niche marketing and how you can find the right audience for your market.
So let’s start with the fundamentals: What exactly qualifies as a niche market?
There’s a bit of debate on the topic, but BusinessDictionary’s definition seems to encompass the idea best.
According to their definition, niche marketing practices involve, “Concentrating all marketing efforts on a small but specific and well defined segment of the population.”
So let’s say that you’re interested in creating and selling your own clothing. To create a niche audience, you’d want to focus on a subsect of those who enjoy fashion. You could target a particular style or trend, for instance.
A definition is great, but how do you put these ideas into practice? Here are a few tips to help you discover your perfect market.
Despite what many believe, good marketing doesn’t begin with a desire to make more money. That’s a benefit, certainly, but there are more altruistic factors at play.
Instead, it begins with a fierce passion for a concept or product. Therefore, your first step to finding your market is to look inward and think about your own niche interests.
What gets you excited? What would your dream job entail? What’s something that you’re confident you could sell?
Everyone has passions, and thanks to the Internet, it’s possible to turn those passions into a business.
Most of the world’s most impactful entrepreneurs share one thing in common: They saw a need for their product. It’s so much easier to sell something if there is a clearly-defined market demand for it.
Look into your particular interests and ask yourself, what needs aren’t being met?
Once you’ve found a problem, you can swoop in and fill that market void yourself.
The great thing about selling to a niche market is that your audience is already defined for the most part. Still, you’ll need to do a bit of refining to increase your odds of success.
Start by creating an avatar of your ideal customer. This fictional person should be an amalgamation of your target audience’s features, including factors like:
If this sounds difficult, that’s because, well, it is. But it may be the most integral step toward effectively establishing your market.
In all honesty, finding your niche market is going to take some time. And that’s okay. Stick with it and follow the steps we’ve discussed today and you’ll be on your way to success.
Ready to start marketing your product? Be sure to learn how you can create effective sales funnels that your customers won’t be able to resist.
While I was in college I was not amused to become a 9-5 worker. So I searched for other ways. And I found online marketing. After many failures, I finally succeeded and I was able to escape the 9-5 and live the life I always wanted. I believe that if you want something you can achieve it. And if you want to build a successful online business I can help you achieve your goal!