DotCom Secrets Book Review

Have you heard of Russel Brunson’s book called DotCom Secrets? He calls it the underground playbook for growing your company online. Here you can get a free copy.

I think that if you want to build a successful online business, DomCom Secrets is one of the books you must read. At first, let’s have a look at the author.

Who is Russell Brunson?

Russell Brunson is one of the leading experts in the field of online marketing. Over the past 10 years, Russell was able to build a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books and co-founded a software named ClickFunnels (see here my review) that helped tens of thousands of entrepreneurs quickly their message out of the marketplace.

As you can see, Russell really knows what he is talking about so let’s have a look at his bestselling book DotCom Secrets.

DotCom Secrets

The book has 236 pages and is filled with a lot of information and value. I read the book in one day because the content was very exciting. I learned more in this book than the first 6 months working as an online entrepreneur.

As I said, I can really recommend this book so let’s look at the content more in detail. The book has four different sections.

Section One: Ladders And Funnels

In this section you’ll learn the concept of a ladder and why some companies are able to spend much more on advertising than their opponent. Russell also explains the concept of sales funnels and how you can apply them to your business.

Section Two: Your Communication Funnel

In the second chapter, you’ll learn the concept of the attractive character and how you should communicate with your audience.

After applying the concept of the “Soap Opera Sequence” I was able to boost the conversion of my email marketing campaigns and earn more money with each lead.

Section Three: Funnelology Leading Your Customer To The Sale (Over And Over Again)

If you want to build a successful funnel you need to know which variables are important and you need spend attention to. In the third chapter, you’ll learn the techniques of building a successful funnel and how to structure it for the maximum income.

You’ll learn how to determine the temperature of your visitors and how to turn cold into warm traffic and how to turn warm traffic into hot traffic.

Section Four: Funnels And Scripts

In this section, you’ll get access to different funnels and scripts you can apply to your business. Here Russell explains the different funnels and for what type of business they are for.

That makes it very easy for you to find the fitting funnel for your business and apply it. I don’t think there is any business that couldn’t use the information given in this section.

Who is it for?

DotCom Secrets is for

• People who want to learn more about Online Marketing
• Business owners who want to sell more products
• Marketers who want to learn more about funnels
• Business owners who want to raise their ROI (return on investment)

Conclusion

After reading this book my whole world changed. I know that sounds very dramatic but it really did. After reading this book I saw that my problem was not the traffic but the conversion.

If you want your business to survive long term you need to make sure you are able to spend more on advertising than your opponents. If you want to know how to do that you should read the book!

I recommend this book to everyone who wants to grow their business or thinks about using online marketing for their business. Here you can get your free copy!

Have you already read the book? What do you think about it? Was your mind blown like mine? 😀 Let me know by leaving a comment below!