Category Archives for Books

DotCom Secrets Book Review

Have you heard of Russel Brunson’s book called DotCom Secrets? He calls it the underground playbook for growing your company online. Here you can get a free copy.

I think that if you want to build a successful online business, DomCom Secrets is one of the books you must read. At first, let’s have a look at the author.

Who is Russell Brunson?

Russell Brunson is one of the leading experts in the field of online marketing. Over the past 10 years, Russell was able to build a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books and co-founded a software named ClickFunnels (see here my review) that helped tens of thousands of entrepreneurs quickly their message out of the marketplace.

As you can see, Russell really knows what he is talking about so let’s have a look at his bestselling book DotCom Secrets.

DotCom Secrets

The book has 236 pages and is filled with a lot of information and value. I read the book in one day because the content was very exciting. I learned more in this book than the first 6 months working as an online entrepreneur.

As I said, I can really recommend this book so let’s look at the content more in detail. The book has four different sections.

Section One: Ladders And Funnels

In this section you’ll learn the concept of a ladder and why some companies are able to spend much more on advertising than their opponent. Russell also explains the concept of sales funnels and how you can apply them to your business.

Section Two: Your Communication Funnel

In the second chapter, you’ll learn the concept of the attractive character and how you should communicate with your audience.

After applying the concept of the “Soap Opera Sequence” I was able to boost the conversion of my email marketing campaigns and earn more money with each lead.

Section Three: Funnelology Leading Your Customer To The Sale (Over And Over Again)

If you want to build a successful funnel you need to know which variables are important and you need spend attention to. In the third chapter, you’ll learn the techniques of building a successful funnel and how to structure it for the maximum income.

You’ll learn how to determine the temperature of your visitors and how to turn cold into warm traffic and how to turn warm traffic into hot traffic.

Section Four: Funnels And Scripts

In this section, you’ll get access to different funnels and scripts you can apply to your business. Here Russell explains the different funnels and for what type of business they are for.

That makes it very easy for you to find the fitting funnel for your business and apply it. I don’t think there is any business that couldn’t use the information given in this section.

Who is it for?

DotCom Secrets is for

• People who want to learn more about Online Marketing
• Business owners who want to sell more products
• Marketers who want to learn more about funnels
• Business owners who want to raise their ROI (return on investment)

Conclusion

After reading this book my whole world changed. I know that sounds very dramatic but it really did. After reading this book I saw that my problem was not the traffic but the conversion.

If you want your business to survive long term you need to make sure you are able to spend more on advertising than your opponents. If you want to know how to do that you should read the book!

I recommend this book to everyone who wants to grow their business or thinks about using online marketing for their business. Here you can get your free copy!

Have you already read the book? What do you think about it? Was your mind blown like mine? 😀 Let me know by leaving a comment below!

Expert Secrets Review

I always believe that the more you learn the more you earn. That means you should always invest as much money, time, and energy in yourself as possible.

One way to new knowledge is reading books. There are hundreds of different books about marketing, business, finances, and so on.

One of my favorite books about online marketing is Expert Secrets from Russell Brunson (Get here your free copy).

Who is Russell Brunson?

Russell Brunson is one of the leading experts in the field of online marketing. Over the past 10 years, Russell was able to build a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books and co-founded a software named ClickFunnels (see here my review) that helped tens of thousands of entrepreneurs quickly their message out of the marketplace.

As you can see, Russell really knows what he is talking about so let’s have a look at his bestselling book Expert Secrets.

Expert Secrets

The book has 302 pages and is very good to read. I was able to read the book in two days because I was so amazed by all the content I was getting. After reading this book you’ll have the knowledge what it takes to define and spread your message and build a following.

The book itself is structured in these five sections:

Section One: Creating your mass movement

In this section, you’ll learn everything you need to know how to set yourself up as a charismatic leader that people will follow. You’ll learn the concept of an attractive character and how to apply it.

Section Two: Creating believe

If you want to build a following you need to build up trust within your audience. In section two, you’ll learn what it takes to convert visitors into a loyal follower.

Section Three: Your moral obligation

If you are presenting your product to your audience they won’t buy it right away. You have to present your product in the right way so the people will see the benefits and buy your product.

You can’t build a business without selling a product. In section three, you’ll learn how to structure your product presentation to get the maximum conversion.

Section Four: The funnels

Now that you know how to sell your product to your audience you have to build a funnel that brings the right people to the right product. With a high-converting funnel, you are able to create a constant stream of new customers to your business.

In section four you’ll learn how to set up and structure your funnel. The best program to build funnels is ClickFunnels. If you want to you can read here my review!

Section Five: What’s next?

Now that you have created your presentation and the funnel you only need people coming to your funnel. In the last section, you’ll learn how to fill your funnels with traffic and what the best traffic sources are.

Who is it for?

Expert Secrets is a great book for

• Business owners who want to find their marketing message
• People who want to build a thriving community
• Coaches who want to spread their message to the world

Conclusion

As you can see there is a lot of content for a single book. That is something I really like about the products of Russell Brunson. He’s always over delivering.

I believe that this is one of the best books about online marketing you can get and I can totally recommend this book to anyone who wants to spread their message!

You can either buy the book on Amazon for around $15 or you can get a free copy if you go to this website!

Have you already ordered your free copy? What do you think about that book? Let me know by leaving a comment below!

Book Recommendation: Napoleon Hill – Think and grow rich

I think this is one of the most inspirational books I have ever read. Inside the book, you’ll find many different success stories from many different people.

The influence of some of these people we still feeling today, like Thomas Edison. You’ll learn all the different steps you need in order to be successful. Every step contains success stories and examples to show the reader the importance of every step.

This book really shows the reader that the subconscious mind, as well as the intuition, is important for success and that every kid has everything it needs to be successful. However, society and parents aren’t trained to have success so we unlearn many things.

I can really recommend this book to everyone who wants to reach any goal in this life. That doesn’t mean your goal has to be to “become rich” but the principles and strategies can be applied to every goal.

Click here to get the book.

Blurb: “This edition of Napoleon Hill’s Classic Think and Grow Rich is a reproduction of Napoleon Hill’s personal copy of the first edition, the ONLY original version recommended by The Napoleon Hill Foundation, originally printed in March of 1937.

The most famous of all teachers of success spent a fortune and the better part of a lifetime of effort to produce the Law of Success philosophy that forms the basis of his books and that is so powerfully summarized and explained for the general public in this book.

In Think and Grow Rich, Hill draws on stories of Andrew Carnegie, Thomas Edison, Henry Ford, and other millionaires of his generation to illustrate his principles. This book will teach you the secrets that could bring you a fortune. It will show you not only what to do but how to do it. Once you learn and apply the simple, basic techniques revealed here, you will have mastered the secret of true and lasting success.

Money and material things are essential for freedom of body and mind, but there are some who will feel that the greatest of all riches can be evaluated only in terms of lasting friendships, loving family relationships, understanding between business associates, and introspective harmony which brings one true peace of mind! All who read, understand, and apply this philosophy will be better prepared to attract and enjoy these spiritual values.

BE PREPARED! When you expose yourself to the influence of this philosophy, you may experience a CHANGED LIFE which can help you negotiate your way through life with harmony and understanding and prepare you for the accumulation of abundant material riches.”

Have you read the book? What has been your experience with this book? I would love to hear from you so please leave a comment below 🙂

5 Books Every Aspiring Online Entrepreneur Should Read

If you want to become a successful online entrepreneur you should always work hard on your business. However, you should work harder on your mindset and your knowledge.

There is a quote I really love about that:

The more you learn the more you earn

And I can totally agree with that. This not only applies to the online marketing world. The more value you can offer, the better you will be paid.

Think about the top business consultants. They earn as much as $10,000 a day just for giving advice!

One way to train your mind is by reading books. If you read about one hour a day you read up to 7 hours a week. That means you could read as much as one book per week.

That’s 52 books per year! And you can be sure that these will totally transform your mindset and your life. I had books that changed my whole thinking.

1. The 4-Hour Workweek By Timothy Ferriss

This book is my #1 recommendation. No book ever changed my thinking about outsourcing than this book. Timothy Ferris will explain you all the steps you need to build a fully automated income-generator. A fully automated system sets you free pursuing your passions(a.k.a. your “muse”), leaving you free to pursue your passions: other business plans, travel, hobbies, whatever.

Favorite Takeaway: I have never thought about sourcing out tasks because I always thought that I lose money. However, this book really changed my mind, because if you outsource tasks you gain one important thing: time. If you work an hour for new Instagram posts but you find someone who can do the same task for $10 you pay $10 for one hour. If you can make more than $10 in one hour it is a waste of time and money to do the task yourself.

You can get it here (Amazon).

2. The Fire Starter Sessions By Danielle LaPorte

Favorite Takeaway: It was pretty hard to pick one favorite – because there are so many takeaways. But, generosity is where it’s at: “Make generosity part of your growth strategy. Don’t wait. Don’t wait until your stuff is selling or you’ve got enough of a cushion in your bank account. Don’t wait until you’ve got more time. Give now.”

You can get it here.

3. Permission Marketing

I always talk about the importance of email marketing. And this book will show you why email marketing can be so effective. Think about how much advertisement you see every day. TV commercial, newspaper ads, radio ads, banner ads at websites, etc. These ads try to get your attention by interrupting you.

However what if you could get permission to advertise to someone? If you don’t need to try to interrupt you by placing ads on buses or on the radio. This book will teach you how effective permission marketing looks like and how it can help your business.

Favorite Takeaway: If you bring value to the people they are much likely to listen to you than if you only try to sell them something. Giving value to the people should always be your #1 goal.

You can get it here.

4. 80/20 By Perry Marshal

I think that the 80/20 principle is by far the most important principle when it comes to marketing and productivity. The 80/20 principle is explained very simply. 20% of your customers make 80% of the revenue. 20% of the streets carry 80% of the traffic, etc.

That means if you focus only on the 20% that makes 80% of your revenue you have less work and you can make more money! That’s the dream, right?

Favorite Takeaway: This book changed my thinking in many ways. My favorite takeaway is that 20% of your tasks make 80% of your outcome. By figuring out the 20% I found a lot of time wasting tasks that didn’t help me build my business. Outsourcing these tasks has been a real breakthrough for me.

You can get the book here.

5. DotComSecrets by Russel Brunson

Russel Brunson is one of the marketing gurus when it comes to selling your own products or services. There aren’t many people who know more about sales funnels and how to earn more money for each customer. His book DotComSecrets shows you a lot of very effective techniques that can help you earn more money than your opponents.

What I really love about the book is the writing style. It is very easy to read despite the advanced techniques. I was so excited from this book that I finished to book within 2 days. Here you can read my review.

Favorite Takeaway: If you want to earn money with each customer you have to give him more value. So for example, if you have a best seller book you can offer him additional stuff like an audiobook. That way you can earn more with every sale. That also means you can invest more into traffic.

You can get it here on Amazon or get here a free copy only paying shipping costs.

These are all books that changed the way I see and think about my business. I can totally recommend to you to get these 5 books and read them as fast as possible 😉

What has been your experience with these books or do you think one book is missing? I would love to hear from you so please leave a comment below!