I believe that if you have a business you need a sales funnel. It doesn’t matter if you have an online business or an offline business, you always need a sales funnel. But what are there for sales funnels and which one should you use for your business?
In this article I will show you the six core funnels and for which type of business this funnel can be used. Thanks to the share funnel feature of ClickFunnels you can easily import the funnel into your account. If you never heard of ClickFunnels before you can check out my review here.
The first funnel we will have a look at is the Best Selling Book Funnel.
The best selling book funnel is mainly for authors and coaches who want to sell more copies of their book and make more money with each sale.
This funnel contains three pages and starts with a free to ship offer on the frontend. The goal of the funnel is to give away the book for free on the frontend and make money on the backend.
Usually, if you sell a book for $20 a piece you can’t make much more money than the $20 per sale. However, if you add additional materials as a upsell you can increase the average cart value. What this means is that each customer is paying more money (on average) which means you earn more money with each new customer.
In addition, you’ll be able to spend more money on advertising for each customer which means you can easily outspend your competitors.
The next funnel we’ll have a look at is the Fishbowl Funnel.
This funnel is mainly designed for local businesses who want to generate more leads and customers for their business. This can be great for doctors, gyms, shops and much more businesses.
The first page of the fishbowl funnel is usually an optin page. The lead magnet depends on the kind of business. That can be a registration for a free give away for example. If you have a coffee shop for an example the free giveaway can be a free cup of coffee.
People always want to have something for free so that’s a great possibility to create leads.
The next step of this funnel is usually an offer the visitor can sign up for. This can be a discount for membership or a product. If we take the coffee shop as an example this could be something like “Get 3 coffees for the price of one!”
This should be an offer that converts a lead to a customer and gets him visiting your local business.
The next funnel we’ll have a look at is the Product Launch Funnel.
This funnel for great for business owners who launch a new product or service. This can be coaches who want to launch a new coaching program or b2b businesses who want to launch a new service.
The first step of the funnel is a squeeze page where the visitor has to leave their email address and name to get access to a free training. Afterward, they get a series of video training which preframes the visitor.
Preframing means that you show your potential customer why your product does help them in a particular way. So for example, you want to sell your audience a product called “Funnel Builder Secrets”. Inside the training, you show the customer how to set up a sales funnel, etc.
However, maybe your audience (book authors) don’t know anything about sales funnels. So you can create a training around sales funnels which explains sales funnels more in detail and why they are important for their business.
Afterward, your audience knows exactly what a sales funnel is and why your offer is irresistible.
The videos can also be demos of your new software which shows what kind of problem your software is eliminating and how this software can help your audience.
This funnel is usually used for high-ticket coachings or software launches.
Now let’s have a look at the perfect webinar funnel. I believe that the name of the funnel is already saying what this funnel is about. The foundation of this funnel is webinars. There are two different types of webinars.
There are live webinars and auto webinars. The live webinars are performed live by the webinar speaker. That is great as the speaker can answer live questions from the audience and get live feedback.
Auto webinars are prerecorded and the audience is only watching a replay. That makes it easier to show more webinars in less time (possibly every hour, 30 minutes, 15 minutes, etc) and automate the whole funnel.
This funnel is designed for people who want to sell their product with the help of a webinar. That can be coaches, businesses who want to sell their service and also affiliates.
The first page of this funnel is the registration page for the webinar. Here the visitor gets some information about the content of the webinar and when the webinar takes place.
After leaving their email and name they come to a confirmation page. Here usually the visitor gets a self-liquidating offer (SLO). What this means is that for every visitor you usually have to spend some money to get them on your website.
After they registered for your event you give them the possibility to buy your book or to start a free trial or something like that. The goal is to get as much money back as you spend on advertising. If you spend $1,000 on advertising the goal should be to get $1,000 back with your SLO.
If you invest $1,000 and you get back $1,000 right away you have generated free leads. And every sale you make on your webinar is 100% profit.
The next we’ll have a look at is the Real Stuff Funnel. As the name is already indicating this funnel is for real stuff or physical products.
This funnel is for eCommerce shop owners or people who want to sell their physical products.
The first page of the Real Stuff Funnel is a sales page. The product on the front end is usually a cheap item to get people into the funnel. After the initial offer, there is a upsell page to increase the average cart value.
Either the customer will get the chance to get more items of the product for a smaller price (pay 2 get 3) or they get additional items they could need. As you need to pay the same money for every new customer of your business the goal is to increase the earnings per customer or average cart value.
The last core funnel is the Network Marketing Bridge Funnel. This funnel is mainly used to generate leads and sell products with affiliate marketing to build a team in network marketing.
This funnel is mainly for network and affiliate marketers.
The Network Marketing Bridge Funnel contains two steps. The first step is an optin page to generate leads. On the second step, there is a bridge page. A bridge page does preframe the audience for the affiliate/network marketing offer.
When you send people right after your optin to the sales page of an affiliate offer they maybe have no idea why they see the sales page and why this product is important for them.
That’s why you need to educate your audience or preframe them. Show them why it is important for them to buy the product/join your team. Usually, a video of yourself can be very helpful. But text can also work out fine.
That does depend on the kind of product and the price the product has.
In conclusion, you can say, that every business needs a sales funnel and for every business, you can use one of these six core funnels. A sales funnel can help acquiring new leads and earning more money with every lead.
While I was in college I was not amused to become a 9-5 worker. So I searched for other ways. And I found online marketing. After many failures, I finally succeeded and I was able to escape the 9-5 and live the life I always wanted. I believe that if you want something you can achieve it. And if you want to build a successful online business I can help you achieve your goal!