Are you launching a new online product and need landing page ideas?
Landing pages are one of the most powerful content marketing tools used by bloggers, online businesses, and entrepreneurs.
They are a separate page on your website that leads visitors to a new or signature product, course or subscription. As such, they need to be designed to attract and convert.
Read on to discover the basic elements of a quality landing page that visitors can’t ignore.
Making a landing page from scratch is a hit or miss. A good landing page will give you the results you’re hoping for. If it doesn’t, you may have missed a crucial segment.
Below are the 5 things every landing page should have, from top to bottom.
The main headline is the first thing your visitors see when they come to your page.
A strong, catchy headline can dramatically boost your landing page conversion rate. A basic, cliche headline will do the opposite or nothing at all.
Spend some time thinking about the headline and subheadline and what you’d like them to achieve. Keep brainstorming until you come up with the right one.
Most of the highest converting landing pages are well structured and easy on the eye. This is essential for the user experience and ultimately, conversions.
For example, if you’re selling an online course, make a clean landing page with your offer, pricing, a video explaining the course, benefits, testimonials from previous attendees, and a CTA.
Many landing pages look like spam websites, with loud colors and even louder fonts, exclamation marks and too much text.
You don’t have to promise miracles for your visitors to convert. A simple, yet persuasive landing page copy will do all the work.
This is how you get people to trust you – when your offer delivers what it promised.
To create landing pages that convert, you need to have a clear value proposition. This is the part of the page where you highlight the benefits of your offer and how it will help your visitors if they become customers.
Make sure you understand what the visitors want and that your offer will give them exactly that. Don’t talk about your company – focus entirely on the buyer.
All great landing pages must have a powerful call to action.
What do you want the visitors to do? Sign up for a newsletter, buy a product, register for a webinar? Let them know by adding a few CTA buttons throughout the page.
So many landing pages miss out on a CTA, but if you do it right, it can increase your conversions substantially.
If you want to gain traction for your online business or website, these landing page ideas will help you get new customers.
While I was in college I was not amused to become a 9-5 worker. So I searched for other ways. And I found online marketing. After many failures, I finally succeeded and I was able to escape the 9-5 and live the life I always wanted. I believe that if you want something you can achieve it. And if you want to build a successful online business I can help you achieve your goal!