5 Reasons Why Online Marketing is a Game Changer

At this point, there’s no need to explain online marketing. It’s so pervasive and so entrenched in our business landscape that we all know what it is.

Because it’s so commonplace, we also forget how it has revolutionized marketing – and why we still need it.

Do you have an online strategy yet, or is it in need of a refresh? Keep reading to learn why digital marketing is a game changer and why it pays to keep up.

1. Digital Marketing Levels the Playing Field

While heavy hitters can still spend their way to success, online marketing has changed to prioritize small and medium-size businesses.

The opportunity to use hyper-localized SEO techniques gives you a chance to reach customers in your immediate area and further afield if you so choose. Additionally, the use of SEO allows you to get specific and hone your search strategy to attract customers away from the big dogs who rely on name recognition alone.

2. Online Marketing Is Easier to Measure

Traditional marketing offers measurement options, but the KPIs available for digital marketing are so much more involved.

Send out a mailer campaign, and you’ll track three figures: the number of letters sent, the number of leads acquired, and the number of sales achieved.

With an email marketing campaign, you’ll see:

• Who received the email (and what addresses bounced)
• Who read the email (open rates)
• Who visited your website from your email (click-through rates)
• How long they spent on your site
• How many people returned to your site
• How many sales you made

These are only a small sampling of the measurements you can take. Plus, each one tells you something about a customers behavior that helps you generate even more successful campaigns in the future.

3. Online Marketing Costs Less

Digital marketing costs less. Small and medium businesses who spend the bulk of their efforts on online marketing saved 40% compared to traditional methods.

Lower cost means a lower cost-per-lead, which allows you to grow your profit.

4. It Combines Marketing with Market Research

Put up a billboard, buy a radio ad, or send out a mailer. All of these options are marketing. But what do they tell you?

When you create a digital presence for yourself, you’re also engaging in a conversation. All of a sudden, you do not only exist where your customers live, but they have a simple way to reach out to you.

You have more space to share what you know through content marketing. Customers can turn around and ask questions via social media.

5. Digital Marketing Makes More Money

Digital marketing offers higher conversion rates than traditional marketing, which means you’ll earn more customers, make more sales, and see profits soar.

Using digital marketing efforts like social media marketing and SEO give companies 2.8 times more revenue than traditional marketing alone.

Digital Marketing Matters

However you look at it, online marketing matters and the advantages of online marketing are too good to ignore.

Get involved with one of the available types of online marketing, and you’ll not only lower your marketing costs, but you’ll make every strategy more meaningful.

Do you want to sell more and spend less? Check out the rest of our resources on digital marketing and beyond.