How to Promote a Website and Get the Traffic You’ve Been Searching For

Did you know there are nearly 1.9 billion websites live at this very moment? The old days of building a website and waiting for the traffic to start pouring in are long gone.

With so much competition on the internet, it is impossible to succeed unless you also know exactly how to promote a website. Unless you can increase your website traffic you will have wasted time and money building a strategy.

One of the main reasons businesses fail is because of poor internet presence. Don’t let that happen to you.

Master these techniques to increase website traffic:

Focus on Quality

Before you head out and start gathering internet traffic think about your ideal customer. This answer will be very different for a specialty real estate company versus an SaaS platform for logistics.

Knowing who your ideal customer is will help you create marketing strategies tailored to their needs. You don’t just want to boost traffic.

You want to boost traffic of people you can solve problems for with your goods or services.

Focus on quality and targeting your potential customer base.

Use Video Content

By 2019 video will account for 80% of all internet traffic. The reason is simple: People prefer video content.

That’s great news for you in promoting your website because video also offers additional benefits. The first is that by creating content your visitors prefer they will be more likely to share that content with their networks.

You will turn your existing site visitors into a marketing division of your company! Other benefits include:

• Access to YouTube search engine to promote content
• Lower bounce rate: People will stay longer on your site
• A wide range of content possibilities: testimonials, product demonstrations, informational, etc.

Your lower bounce rate will also boost SEO. You’ll have search engines helping you get more traffic in no time.

Take A Look Close To Home

Great business owners have something in common: They can identify their internal strengths and weaknesses first.

Using that philosophy in regards to your website traffic can accomplish more than many other efforts. Before you spend time and money promoting your website through other channels, make sure you are optimized for SEO.

Also, you want to have analytics in place to track visitors and success. Some business owners may have to go back to the drawing board and redesign their site to get the traffic they want.

Look at the strengths and weaknesses of your website first. By tailoring tags, image tags, and overall design you can expect more traffic.

Start simple. Is your site optimized for SEO?

How To Promote A Website To Gain Conversions

Whether you are just starting a business or looking to expand your online presence it’s important to avoid a major mistake. Many business owners who are just starting to experiment with digital marketing measure the wrong goals.

They focus so much on increasing free and paid traffic to their website they forget all about conversions. Getting traffic just to increase your visitors is pointless from a business standpoint.

Focusing on paid traffic will change the game for you. It’s the difference between owning a business and having a hobby online.

If you know the basics of how to promote a website you are ready. Find out more about earning money with your website.