Every day there is one new trend in the online marketing world but there is still one technique that has the highest ROI and the lowest risk.
Do you know what I’m talking about?
I’m talking about email marketing.
Sure, there are a lot of new ways to communicate with your market. But the thing is, email marketing still remains to be one of the biggest and most effective mediums for marketing and sales communications.
However, when it comes to email marketing there are many different providers. Some of them are free and some of them come at a monthly cost.
In the following, I will have a closer look at Actionetics, the autoresponder of ClickFunnels (see here my review of ClickFunnels).
Actionetics is the email marketing automation tool of ClickFunnels that integrates with your sales funnels to give them dynamic automation. Here is a short video of Actionetics:
As you can see, Actionetics is not only able to create and send autoresponder emails but is smart enough to react to the behavior of your traffic.
That means that Actionetics makes it possible to have a seamless connection between your funnels and your email marketing tool.
Imagine not having any technical problems in integrating your 3rd party email marketing tool and trying to build some kind of automation within your funnels. It can be pretty hard to create the perfect workflow for your audience with different tools.
Tasks like these can take a lot of time – time you could invest in optimizing your funnel or other important marketing tasks.
The greatest thing about Actionetics is that it is seamlessly integrated within ClickFunnels.
That means that marketers can get rid of other email marketing tools and simply upgrade their ClickFunnels subscription to use Actionetics and all the great features that come along.
Why is the integration with ClickFunnels so great?
Now you can easily communicate with your audience depending on which step of your funnel they are, what purchases they made or where they come from. That makes it possible to take the communication with your customer to a whole new level.
If you want to use Actionetics you have to upgrade your ClickFunnels subscription to the Full Suite package which costs $297/month. That also comes with Backpack which is ClickFunnels’ very own affiliate marketing management tool.
I think that Actionetics is generally affordable for a premium marketing service. Of course, other email marketing tools like GetResponse or Aweber are much cheaper but they don’t come with the same seamless integration with ClickFunnels.
Actionetics has a very clean and user-friendly User Interface and can be simply used by beginners or advanced marketers.
There are many helpful guides and a great support if you ever have any question or problem with using this tool.
The great thing about Actionetics is the simplicity. You can create complex automations while also being able to learn the system easily and quickly.
What makes Actionectics the best email marketing tool in my eyes is that it not only helps you creating autoresponders and newsletters, but it also lets you integrate with a suite of tools to customize the journey a customer or subscriber takes in your funnel.
What do I mean by that?
Now you can easily make your funnel smart enough to sort people based on their behavior as they go through your funnel.
You have now the ability to analyze your customers based on their social media preferences, their behaviors on your funnel, their purchases, etc that help you to target your marketing campaigns even better.
That means you are able to boost your return on ad spend (ROAS) easily with Actionectics.
Now let’s have a closer look at the features of Actionectics. If you are already familiar with Actionetics this will serve as a refresher.
If you are new to Actionetics or you want to know more about the features before your purchase you are in the right place. So let’s dive in…
At first, we’re going to have a look at the contacts section of Actionetics.
The Contacts Page gives you an overview of all the contacts who have signed up to all your funnels.
I believe the most important information on this page is the brief insight that gives you the number of contacts you have, the new contacts acquired and the number of unsubscribes.
Here you can also import contacts you collected with other email marketing tools or download your contacts if you want to, for example, create a Lookalike audience on Facebook.
You can also customize the viewing options to view other contact information like Action Score, Age, Gender, etc.
You can easily select the boxes of the information you want to have displayed.
Besides the overview, you can view the profiles of each of your contacts individually. This section shows you all you need to know about your contacts.
In the beginning, I thought that this section is negligible but I was wrong. If you have a closer look at your individual contacts you can learn a lot about your customers and help you create more effective targeted marketing strategies.
In the Contact Profile Dashboard, you get the general information of a particular contact, the business history with your funnels and tags added to their profiles according to their behavior through your funnels.
If you haven’t worked with Tags before you should start right away! Tags enable you to create and send hyper-targeted marketing messages according to a specific behavior in your funnel.
If you don’t know how to add tags for your customers I can recommend this helpful documentation of ClickFunnels.
One of the most obvious things you would notice is the Action Score.
The Action Score is very helpful as it rates a contact’s current value to your business according to recency, frequency, monetary value and social scores.
That means that it allows you to investigate your contact’s online behavior, thereby allowing you to know where to engage, how to engage them and what to do to engage them.
In this section, you can edit your contact’s details such as full name, first name, last name, shipping address, etc.
You can also archive a contact on this page.
In the purchases section, you can check the contacts’ shopping activities in your funnels for the last 30 days. You can also add products manually to allow your contacts access.
The memberships section gives you information which memberships your contact has signed up to.
In this section, you can see which email lists, broadcasts, and action funnels your contact belongs to.
This section gives you information about the date where you contact has visited a particular page of your funnel.
Here you can get additional important information like Utm source, Utm Medium, etc. That is very helpful if you use for example the Google Tag Assistant to easily track the performance of your marketing efforts.
Email Lists is another great feature of Actionetics and helps you segmenting your contacts to whatever list of you have in mind.
This is particularly important if you want to send targeted messages to a set group of people in your contacts.
Be it for marketing, lead nurturing, or whatever email list you want to create depending on the message you want to send.
You are able to build an email list for whichever product/service/campaign you want to. This is very similar compared to other autoresponders.
Creating a new Email list is very simple so let’s have a look at it.
Simply click on Add New List.
Now enter the information, if available. In this case, only the Email List name applies:
In this email list you can now import contacts from a CSV file you can usually create from other email marketing tools.
Besides, you can also download your contacts from a specific list. This can be helpful if you want to duplicate your list or create a lookalike audience on Facebook.
In every email marketing tool, you have the ability to send out regular emails to your contacts. Sometimes this feature is called “send newsletter” and in Actionectics this feature is called Broadcasts.
With Broadcasts you can easily create, send, and schedule when to send an email. As with all features of Actionetics, the user-friendly user interface of the Broadcasts section makes it easy to do your tasks without problems.
The dashboard displays simple metrics like number of emails sent, number of clicks and unsubscribers in a given time (7 days, last 30 days, last 2 months, this year, all-time).
You’ll also get a list of the sent emails, your drafts and it’s where you begin creating email broadcasts to send. All you have to do is to click on the New Email Broadcasts button.
After clicking on this button you will be directed to another page to start creating your email broadcast.
Afterward, you have to choose from the selection of templates:
Filling your email with content is also very easy.
After choosing the template click on Open Email Editor.
If you are already used to ClickFunnels adding content shouldn’t be too hard. The process is very similar to designing a landing page and I think that is very intuitive so you can easily add, change and delete elements.
Once you’re happy with your result, click Save and Close. That was it. Pretty easy, right? Remember to send yourself a test email to make sure everything looks fine on different devices (mobile, tablet, etc) and your links are working.
If you have any problem with these steps I can recommend to contact the support chat as they always offer a great help for everyone.
I already used different autoresponders and email marketing tools like GetResponse or Aweber but Actionetics is one of the best tools I have worked with. Very intuitive interface and very easy to use. That’s how every tool should be like 🙂
Now we come to the last and most advanced feature of Actionetics which makes it one of the best email marketing tools on the market. This is where most of the automation process is set.
If you want to create an action funnel, all you need to do is to click on Action Funnels on the drop-down menu of Actionetics.
Now click on New Action Funnel.
The next step is to fill out the information on the pop-up box. Here you need to choose a name for the Action Funnel and Email List this action funnel should be assigned to. Click on Create Action Funnel when you are done.
If you have just created your Action Funnel you should have a picture like this:
Now that a new Action Funnel is created, let’s add some steps to the action. To do that, start by clicking on the Add New Step button. The next step is to set the name, the number of days or hours to begin the action and the type of trigger (Send Email, TXT Message, Do Action).
If you are done inserting your information click on Add New Funnel Step.
So for example, let’s choose the Send Email trigger. After clicking on Add New Funnel Step you will be able to create the email you want to send. This process is very similar to creating a broadcast email and I’ll not explain it more in detail.
If you are done change the setting from paused to live.
If you want to create TXT messages as a trigger you will need to integrate your ClickFunnels with Twilio.
If you choose the Do Action trigger you’ll have a different kind of setup. After choosing a name and the Do Action trigger, click on Add New Funnel Step. You’ll be redirected to his page:
On the pop-up, you can now set up the action. You can change the Action Name which is only for internal purposes. You can also choose the integration, which action to do and which email list this action will be triggered by who.
All these actions can be triggered and filtered according to rule groups.
There are various available combinations for rule groups in Action Funnels, all categorized into seven different groups. You can designate different custom groups for every step in your action funnel.
In a single funnel step, you can create multiple rule groups which make up a Custom Group.
There are seven rule groups available:
The first on the list is the Social rule group. This rule group filters actions according to the number of followers OR following of a contact on a given social media platform.
This Social rule group includes a wide selection of social media platform to choose in filtering who receives an action:
As you can see, that’s a huge list and I believe there isn’t anything big missing.
The next rule group on the list is the Contact rule group. This option filters contacts for specific information in their contact profiles. This information includes:
The Funnel rule group filters who receives an action based on whether a contact has visited a specified funnel (or not).
The Product rule group filters which contacts receive an action based on whether a contact as bought a specified product in the funnel.
The Broadcasts rule group filters who receives an action based on certain actions met concerning email broadcasts.
These actions include:
The rule group Lists filters who receives an action based on the email list the contact belongs to.
The last of the rule groups is the Email Step rule group. This rule group filters whether a contact performs a specific action on an email sequence.
The conditions for this rule include:
The difference between the Broadcast rule and the Email Step rule is that the Broadcast rule is more on a single email broadcast while the Email Step rule concerns more on particular steps of a sequence.
For every action step, you can set as many rule groups as you want to.
In summary, if you want to create highly effective email marketing campaigns Actionetics is one of the best candidates to do so. The ability of the perfect seamlessly integration with ClickFunnels makes it easy to use for every marketer.
I think that Actionetics has on of the best user-friendly user interfaces of all email marketing tools which makes it very easy and fun to use. You really feel that the developer had the task to make this tool for marketers. After all, it’s why it has been created. To make things easier for us marketer 🙂
In addition, it is fantastic that everything is you need is in one place and you don’t need to connect various platforms for your marketing. I know that everything is possible but sometimes it takes a lot of time to figure out everything on your own.
While I was in college I was not amused to become a 9-5 worker. So I searched for other ways. And I found online marketing. After many failures, I finally succeeded and I was able to escape the 9-5 and live the life I always wanted. I believe that if you want something you can achieve it. And if you want to build a successful online business I can help you achieve your goal!