Category Archives for Email marketing

Actionetics vs Aweber

When you start with online marketing one of the first thing everybody is telling you is that email marketing has to be your #1 priority. It doesn’t matter if you want to sell your own products or services or sell the products and services of other merchants through affiliate marketing your email list is your most important asset.

However, there are many different email marketing tools out there but which one should you use? There are already many people using Aweber and as ClickFunnels is getting bigger and bigger many people ask whether Actionetics or Aweber is the best email marketing software you can use.

To help you to make this decision I have created this article which shows you the best features of both tools and helps you make a decision.

User Interface

For me, one of the most important aspects is whether the tool is easy to use or not. I don’t want to waste time with learning how this tool works, I simply want to work with it.

In this category, both tools are very good. AWeber has a very clean interface which is simple but very powerful and designed for users with little or no technical expertise.

Actionetics is designed for marketers and “non-techy” users, with a simple and logical user interface which makes it very easy to use. However, if you are used to the user-friendly user interface of ClickFunnels that is no surprise.

However, in this category, no tool has a real advantage and they both are highly user-friendly to use.

Price

When we have a look at the monthly costs there is a huge difference between these two tools.

Aweber starts at $19/month for up to 500 subscribers. The more subscribers you have the more you need to pay and for up to 25,000 subscribers you have to pay $149/month. I think that’s a very cool principle as you have to pay as much as you use.

Actionetics has always the same price and costs $297/month. However, it is important to mention that Actionectics comes together with ClickFunnels, a powerful funnel builder software, and Backpack, an affiliate marketing management software.

What this means is that the prices of these tools are hard to compare as Actionetics has much more features as it comes with additional software.

In addition, Actionetics has always the same price and you can store unlimited contacts in your email lists.

So here it really depends on the goal you have with email marketing. If you don’t have a huge budget and start with email marketing to see how it goes you should choose Aweber but if you want to have all your marketing tools like landing page creator, funnel builder software, email marketing, etc in one tool you should start with Actionectics.

What is great with both tools is that there is no contract at all. That means you can cancel your subscription every month.

Features

Now we come to the most important aspect of every email marketing tool and that is the features. Let’s have a look at the features of both tools and which one offers more value.

Autoresponders and Newsletters

Creating autoresponders and newsletters are the basic features of every email marketing tool. Of course, both tools are able to create autoresponders and to send out newsletters to your leads.

I worked with both tools and I believe that it is very easy with both tools to create autoresponders or email broadcasts.

Email Automation

As I said, autoresponders are the basic feature which every email marketing tool should have but today it is also important that you can automate your workflow. What this means is that I maybe want to have a different autoresponder series to people who open all my emails than to people who never open my emails.

In addition, I maybe want to set up another autoresponder for buyers than for non-buyers. If you want to have advanced email automation both tools are very different so let’s have a look at it.

With the help of Aweber, you can create automated workflows so you can, for example, resend emails that haven’t been opened the first time. However, if you want to change the workflow depending on purchases your contacts have made Aweber can’t help you.

That’s when Actionetics comes in. With Actionetics you can easily create email automation workflows depending on purchases your contacts made, on which step of your funnel they are, how they responded to your emails etc.

That is only possible because of the seamless integration of Actionetics into ClickFunnels. In addition, with Actionetics you can create workflows depending on different information of your lead like age, number of social media followers, rough income, and much more.

That makes it possible to create hyper-targeted email campaigns with a much higher return on investment than usual email marketing campaigns.

When it comes to email automation I think that Actionectics is one of the best tools on the market you can get.

Integration

The dream of every marketer is to have only one tool for everything. There are tools that cover a lot of features but no tool can cover them all. So for an email marketing software, it is important to work together with other marketing tools.

Both tools offer a lot of integrations but I want to have at the in my eyes two most important integrations and that is WordPress and Landing Page integration.

WordPress Integration

WordPress is the basic foundation for most of the websites today. I believe that over 90% of all blogs are based on WordPress so an email marketing should be able to work together with WordPress.

With AWeber, you can easily create web forms which can be integrated into your WordPress website. You can place them for example on the sidebar or integrate them into your article.

With the help of the ClickFunnels WordPress plugin, you can easily integrate your landing pages into your WordPress website. However, it is not possible to create small opt-in boxes for your sidebar.

Landing Page Integration

The heart of every email marketing campaign is a landing page to capture your leads. AWeber doesn’t have a landing page creator but it offers an integration to every any landing page creator I know. You can even integrate AWeber into ClickFunnels if you want to!

As I already mentioned, Actionetics works seamlessly together with ClickFunnels. However, it is not possible to use Actionetics together with other landing page creators but I think that shouldn’t be a problem as you can use ClickFunnels

Conclusion

As you can see, both tools offer highly user-friendly interface and all the basic features every email marketer needs. However, if you want to create advanced email marketing automations Actionetics is the more advanced tool.

And that all comes with a bigger price than for Aweber. If you have a small blog and you want to add email marketing I would recommend using Aweber. If you are a business owner and you want to use advanced email marketing I can recommend using Actionetics together with ClickFunnels!

Full Actionetics Review

Every day there is one new trend in the online marketing world but there is still one technique that has the highest ROI and the lowest risk.

Do you know what I’m talking about?

I’m talking about email marketing.

Sure, there are a lot of new ways to communicate with your market. But the thing is, email marketing still remains to be one of the biggest and most effective mediums for marketing and sales communications.

However, when it comes to email marketing there are many different providers. Some of them are free and some of them come at a monthly cost.

In the following, I will have a closer look at Actionetics, the autoresponder of ClickFunnels (see here my review of ClickFunnels).

What is Actionetics?

Actionetics is the email marketing automation tool of ClickFunnels that integrates with your sales funnels to give them dynamic automation. Here is a short video of Actionetics:

As you can see, Actionetics is not only able to create and send autoresponder emails but is smart enough to react to the behavior of your traffic.

What does this mean?

That means that Actionetics makes it possible to have a seamless connection between your funnels and your email marketing tool.

Imagine not having any technical problems in integrating your 3rd party email marketing tool and trying to build some kind of automation within your funnels. It can be pretty hard to create the perfect workflow for your audience with different tools.

Tasks like these can take a lot of time – time you could invest in optimizing your funnel or other important marketing tasks.

The greatest thing about Actionetics is that it is seamlessly integrated within ClickFunnels.

That means that marketers can get rid of other email marketing tools and simply upgrade their ClickFunnels subscription to use Actionetics and all the great features that come along.

Why is the integration with ClickFunnels so great?

Now you can easily communicate with your audience depending on which step of your funnel they are, what purchases they made or where they come from. That makes it possible to take the communication with your customer to a whole new level.

Pricing

If you want to use Actionetics you have to upgrade your ClickFunnels subscription to the Full Suite package which costs $297/month. That also comes with Backpack which is ClickFunnels’ very own affiliate marketing management tool.

I think that Actionetics is generally affordable for a premium marketing service. Of course, other email marketing tools like GetResponse or Aweber are much cheaper but they don’t come with the same seamless integration with ClickFunnels.

User Interface and Support

Actionetics has a very clean and user-friendly User Interface and can be simply used by beginners or advanced marketers.

There are many helpful guides and a great support if you ever have any question or problem with using this tool.

The great thing about Actionetics is the simplicity. You can create complex automations while also being able to learn the system easily and quickly.

Personalization and Automation

What makes Actionectics the best email marketing tool in my eyes is that it not only helps you creating autoresponders and newsletters, but it also lets you integrate with a suite of tools to customize the journey a customer or subscriber takes in your funnel.

What do I mean by that?

Now you can easily make your funnel smart enough to sort people based on their behavior as they go through your funnel.

You have now the ability to analyze your customers based on their social media preferences, their behaviors on your funnel, their purchases, etc that help you to target your marketing campaigns even better.

That means you are able to boost your return on ad spend (ROAS) easily with Actionectics.

Actionetics Features

Now let’s have a closer look at the features of Actionectics. If you are already familiar with Actionetics this will serve as a refresher.

If you are new to Actionetics or you want to know more about the features before your purchase you are in the right place. So let’s dive in…

Contacts

At first, we’re going to have a look at the contacts section of Actionetics.

The Contacts Page gives you an overview of all the contacts who have signed up to all your funnels.

I believe the most important information on this page is the brief insight that gives you the number of contacts you have, the new contacts acquired and the number of unsubscribes.

Here you can also import contacts you collected with other email marketing tools or download your contacts if you want to, for example, create a Lookalike audience on Facebook.

You can also customize the viewing options to view other contact information like Action Score, Age, Gender, etc.

You can easily select the boxes of the information you want to have displayed.

Contact Profile

Besides the overview, you can view the profiles of each of your contacts individually. This section shows you all you need to know about your contacts.

In the beginning, I thought that this section is negligible but I was wrong. If you have a closer look at your individual contacts you can learn a lot about your customers and help you create more effective targeted marketing strategies.

In the Contact Profile Dashboard, you get the general information of a particular contact, the business history with your funnels and tags added to their profiles according to their behavior through your funnels.

Tags

If you haven’t worked with Tags before you should start right away! Tags enable you to create and send hyper-targeted marketing messages according to a specific behavior in your funnel.

If you don’t know how to add tags for your customers I can recommend this helpful documentation of ClickFunnels.

Action Score

One of the most obvious things you would notice is the Action Score.

The Action Score is very helpful as it rates a contact’s current value to your business according to recency, frequency, monetary value and social scores.

That means that it allows you to investigate your contact’s online behavior, thereby allowing you to know where to engage, how to engage them and what to do to engage them.

Edit Details

In this section, you can edit your contact’s details such as full name, first name, last name, shipping address, etc.

You can also archive a contact on this page.

Purchases

In the purchases section, you can check the contacts’ shopping activities in your funnels for the last 30 days. You can also add products manually to allow your contacts access.

Memberships

The memberships section gives you information which memberships your contact has signed up to.

Marketing Automation

In this section, you can see which email lists, broadcasts, and action funnels your contact belongs to.

Recent Activity

This section gives you information about the date where you contact has visited a particular page of your funnel.

Additional Info

Here you can get additional important information like Utm source, Utm Medium, etc. That is very helpful if you use for example the Google Tag Assistant to easily track the performance of your marketing efforts.

Email Lists

Email Lists is another great feature of Actionetics and helps you segmenting your contacts to whatever list of you have in mind.

This is particularly important if you want to send targeted messages to a set group of people in your contacts.

Be it for marketing, lead nurturing, or whatever email list you want to create depending on the message you want to send.

You are able to build an email list for whichever product/service/campaign you want to. This is very similar compared to other autoresponders.

Creating a new Email list is very simple so let’s have a look at it.

Simply click on Add New List.

Now enter the information, if available. In this case, only the Email List name applies:

In this email list you can now import contacts from a CSV file you can usually create from other email marketing tools.

Besides, you can also download your contacts from a specific list. This can be helpful if you want to duplicate your list or create a lookalike audience on Facebook.

Email Broadcasts

In every email marketing tool, you have the ability to send out regular emails to your contacts. Sometimes this feature is called “send newsletter” and in Actionectics this feature is called Broadcasts.

With Broadcasts you can easily create, send, and schedule when to send an email. As with all features of Actionetics, the user-friendly user interface of the Broadcasts section makes it easy to do your tasks without problems.

The dashboard displays simple metrics like number of emails sent, number of clicks and unsubscribers in a given time (7 days, last 30 days, last 2 months, this year, all-time).

You’ll also get a list of the sent emails, your drafts and it’s where you begin creating email broadcasts to send. All you have to do is to click on the New Email Broadcasts button.

After clicking on this button you will be directed to another page to start creating your email broadcast.

1. Enter the subject line of your email
2. Enter the email list(s) of people you want the email sent to
3. Enter your SMTP configuration
4. You can override the SMTP default From Name configuration and add a different name if you want to
5. Here you can enter an email you want to send a test email to
6. Choose whether you want to immediately send the email or schedule it

Afterward, you have to choose from the selection of templates:

Filling your email with content is also very easy.

After choosing the template click on Open Email Editor.

If you are already used to ClickFunnels adding content shouldn’t be too hard. The process is very similar to designing a landing page and I think that is very intuitive so you can easily add, change and delete elements.

Once you’re happy with your result, click Save and Close. That was it. Pretty easy, right? Remember to send yourself a test email to make sure everything looks fine on different devices (mobile, tablet, etc) and your links are working.

If you have any problem with these steps I can recommend to contact the support chat as they always offer a great help for everyone.

I already used different autoresponders and email marketing tools like GetResponse or Aweber but Actionetics is one of the best tools I have worked with. Very intuitive interface and very easy to use. That’s how every tool should be like 🙂

Action Funnels

Now we come to the last and most advanced feature of Actionetics which makes it one of the best email marketing tools on the market. This is where most of the automation process is set.

If you want to create an action funnel, all you need to do is to click on Action Funnels on the drop-down menu of Actionetics.

Now click on New Action Funnel.

The next step is to fill out the information on the pop-up box. Here you need to choose a name for the Action Funnel and Email List this action funnel should be assigned to. Click on Create Action Funnel when you are done.

If you have just created your Action Funnel you should have a picture like this:

Now that a new Action Funnel is created, let’s add some steps to the action. To do that, start by clicking on the Add New Step button. The next step is to set the name, the number of days or hours to begin the action and the type of trigger (Send Email, TXT Message, Do Action).

If you are done inserting your information click on Add New Funnel Step.

So for example, let’s choose the Send Email trigger. After clicking on Add New Funnel Step you will be able to create the email you want to send. This process is very similar to creating a broadcast email and I’ll not explain it more in detail.

If you are done change the setting from paused to live.

If you want to create TXT messages as a trigger you will need to integrate your ClickFunnels with Twilio.

If you choose the Do Action trigger you’ll have a different kind of setup. After choosing a name and the Do Action trigger, click on Add New Funnel Step. You’ll be redirected to his page:

On the pop-up, you can now set up the action. You can change the Action Name which is only for internal purposes. You can also choose the integration, which action to do and which email list this action will be triggered by who.

Rule Groups

All these actions can be triggered and filtered according to rule groups.

There are various available combinations for rule groups in Action Funnels, all categorized into seven different groups. You can designate different custom groups for every step in your action funnel.

In a single funnel step, you can create multiple rule groups which make up a Custom Group.

There are seven rule groups available:

• Social
• Contact
• Funnel
• Product
• Broadcasts
• Lists
• Email Step

Social

The first on the list is the Social rule group. This rule group filters actions according to the number of followers OR following of a contact on a given social media platform.

This Social rule group includes a wide selection of social media platform to choose in filtering who receives an action:

• About.me
• Angellist
• Blogger
• Delicious
• Digg
• Facebook
• Flickr
• Foursquare
• Friendfeed
• Github
• Google Plus
• Gravatar
• Instagram
• Klout
• LinkedIn
• Myspace
• Picasa
• Pinterest
• Placast
• SlideShare
• SoundCloud
• Tumblr
• Tungle Me
• Twitter
• Vimeo
• WordPress
• Yahoo
• YouTube

As you can see, that’s a huge list and I believe there isn’t anything big missing.

Contact

The next rule group on the list is the Contact rule group. This option filters contacts for specific information in their contact profiles. This information includes:

• Action Score
• Email
• First Name
• Middle Name
• Last Name
• Full Name
• Address
• City
• State
• Country
• Zip Code
• Shipping Address
• Shipping City
• Shipping State
• Shipping Country
• Shipping Zip
• Websites
• Location General
• Normalized Location
• Deduced Location
• Age
• Gender
• Phone
• Age Range Lower
• Age Range Upper
• Has Tag

Funnel

The Funnel rule group filters who receives an action based on whether a contact has visited a specified funnel (or not).

Product

The Product rule group filters which contacts receive an action based on whether a contact as bought a specified product in the funnel.

Broadcasts

The Broadcasts rule group filters who receives an action based on certain actions met concerning email broadcasts.

These actions include:

• Opened Broadcast
• Never Opened Broadcast
• Clicked Broadcast
• Never Clicked Broadcast

Lists

The rule group Lists filters who receives an action based on the email list the contact belongs to.

Email Step

The last of the rule groups is the Email Step rule group. This rule group filters whether a contact performs a specific action on an email sequence.

The conditions for this rule include:

• Opened Email Step
• Never Opened Email Step
• Clicked Email Step
• Never Clicked Email Step

The difference between the Broadcast rule and the Email Step rule is that the Broadcast rule is more on a single email broadcast while the Email Step rule concerns more on particular steps of a sequence.

For every action step, you can set as many rule groups as you want to.

Conclusion

In summary, if you want to create highly effective email marketing campaigns Actionetics is one of the best candidates to do so. The ability of the perfect seamlessly integration with ClickFunnels makes it easy to use for every marketer.

I think that Actionetics has on of the best user-friendly user interfaces of all email marketing tools which makes it very easy and fun to use. You really feel that the developer had the task to make this tool for marketers. After all, it’s why it has been created. To make things easier for us marketer 🙂

In addition, it is fantastic that everything is you need is in one place and you don’t need to connect various platforms for your marketing. I know that everything is possible but sometimes it takes a lot of time to figure out everything on your own.

Inbox Blueprint Review – Is it a scam?

Anik Singal, the creator of the Inbox Blueprint claims that you’ll make over $5,000 in sales within the first 60 days with his product. If not he says that he’ll have a look at your business and see what’s wrong.

But how good it the training and what has Inbox Blueprint to offer?

What is Inbox Blueprint?

Inbox Blueprint is a comprehensive email marketing course that teaches people all the parts of an effective email marketing strategy. As you may already know, email marketing should be your #1 focus while building an online business.

Anik Singal, the creator, says that one email subscriber earns you around $1 per month. That means if you have around 1,000 subscribers you are able to earn around $1,000 per month. However, to be able to earn $1 per subscriber you need to know how to build an email list and how to convert people into customers.

Who is Anik Singal?

Anik Singal is an extremely successful internet entrepreneur who was voted as one of the Top 3 Young Entrepreneurs by Businessweek magazine.

Not only that, his company, Lurn, Inc., earned the prestigious Inc. 500 Fastest Growing Companies in America 2 years in a row.

When it comes to email marketing, Anik Singal is one of the leading experts. With the help of email marketing, Anik was able to sell products worth of several million dollars. So this guy really knows his stuff 🙂

How does it work?

In Inbox Blueprint 2.0 consists of two huge parts. The first part is the training and the second part is the Launchpad. At first, I will have a closer look at the training and afterward, tell you more about Launchpad.

Inbox Blueprint Training

If you join Inbox Blueprint you first need to go through the whole training before you can get access to Launchpad. I think that’s pretty good as you should at first learn the foundation before you can start building your business.

The training is categorized into 9 different training modules:

• Training Module 1: Introduction – Learn what Inbox Blueprint is all about
• Training Module 2: Addiction Meter – How you can easily find a profitable niche
• Training Module 3: The Bait – How to create a high-converting opt-in page and a bait
• Training Module 4: TYP Method – Learn the secrets thank you page strategy
• Training Module 5: Email Machine – Learn more about email marketing and how should you set up your autoresponder.
• Training Module 6: Emails & List Relationship – Learn more about the different types of email and how to apply them to your business
• Training Module 7: Payday Secrets – Learn how to maximize your affiliate sales
• Training Module 8: Easy Traffic – Traffic is the most important part of your business, so learn everything about how to get easy traffic to your business
• Training Module 9: Unlimited Success – Learn what metrics you have to watch and how you can scale your business

Each training module has several training videos and the training videos are very good and easy to understand. As you can see, the training is very comprehensive and has a lot of content.

After going through the training you get access to Launchpad – and that’s how it really gets interesting.

Launchpad

If you want to start an email marketing business you need to invest time (or maybe money) to build the different parts of your business. You need to:

• Find a profitable niche
• Create a high-converting landing page
• Create the bait (usually a free pdf report)
• Find a compelling offer for your audience
• Create an autoresponder with content emails and promotional emails

As you might guess, this can really take some time. With the help of Launchpad, you can create an email marketing business in less than 20 minutes! (I tried it myself)

Let’s have a look at how simple creating a business with Launchpad can be.

Step 1: Finding a niche

As I already told you, in the inbox blueprint training you already learn how to find a profitable niche. However, you can also use the already researched niches in Launchpad to start your business. Here is a small overview of some of the niches you can choose from:

Step 2: Email Marketing Campaign

Now you have to create a new email list with the help of Sendlane. Afterward, you can choose from already prewritten emails how you autoresponder should look like. You can choose between relationship emails and promotional emails.

You can easily edit the emails or use them as they already are.

Step 3: Affiliate Offer

In this step, you have to choose an affiliate offer for your audience. As you have already picked a niche you get a variety of different affiliate offers from Clickbank in your niche:

As you can see, you get information about the commission, the gravity and the saturation of the product. However, here you can also put in your own affiliate link. The link will now be inserted in the promotional emails.

Step 4: Free Report

This is one of my favorite features of Launchpad. Usually, you have to invest a lot of time (or money) to write a high-quality report you can give your visitors in exchange for their email address.

With Launchpad you have access to thousands of articles you can use to build your free report. So let’s say your niche is online dating. You can now easily search for articles about online dating and pick 5 of them to build your free report.

Afterward, you simply design the cover of your report with a drag and drop editor. I believe that creating a free report has never been easier.

Step 5: Funnel Design

The last step of your email marketing funnel is to create a high-converting landing page. Here Launchpad offers an easy to use landing page creator which helps you build your website within minutes. They offer a variety of different designs but you can easily create your own design if you want to.

After going through all the steps your online business is ready and you can start filling your business with traffic. Yes, it is that easy! In the following video you can see a short demo of Launchpad:

Does it work?

The training of the Inbox Blueprint is very comprehensive and offers a lot of value. However, in my opinion, the training is more to advanced online marketers that already have made their first experiences with email marketing and paid traffic.

The Launchpad works pretty well but I think you need a advanced knowledge to know how to create a high-converting landing page. If you create a landing page you need to know how to create a compelling headline, what kind of report the audience wants, etc.

If you already have some knowledge in PPC and email marketing I believe that Inbox Blueprint is one of the best email marketing courses you can get. If you are a beginner to online marketing I would recommend on checking out Wealthy Affiliate (read here my review).

How much does it cost?

The Inbox Blueprint comes at a cost of $997 (single payment) or 3 x $397. That includes access to the Inbox Blueprint Training, access to Launchpad, and 12 months unlimited support.

There are also some bonuses you get:

• Free 12 Month Membership – Lurn VIP: Access to live training from Anik himself 4 times a month for 12 months
• Traffic Academy: Learn everything about paid and free traffic
• 6 Week Fast Start Program: Over the shoulder training to get your first 1,000 subscribers

I believe that Inbox Blueprint is worth the money if you invest the time to go through the training and build your business with the help of Launchpad. In addition, the bonuses are very good and help you succeed with email marketing.

Click here to get access to Inbox Blueprint!

Conclusion

Inbox Blueprint is a comprehensive email marketing course for advanced online marketers. I believe that is is one of the best courses you can get about email marketing. Anik Singal is one of the leading experts when it comes to email marketing so he really knows what he is talking about.

Besides the comprehensive training, you get access to Launchpad which makes it very simple to create new businesses very fast.

In conclusion, you can say that Inbox Blueprint is definitely no scam and a ledgit product!

Have you already used Inbox Blueprint? What has been your experience? Let me know by leaving a comment below!

The Power of Local Email Marketing

As a local business owner, you realize the opportunities available on the Web, but you probably do not have the time or money to invest in a full-blown web presence. The obstacles and costs in building a website keep many local businesses on the sideline.

You may think email marketing is complicated, but that is a misconception. If you are communicating with your customers through email, in a sense you are already marketing online. You are probably aware that a small amount of customer communication can be very profitable, and email can generate considerable income.

All you need to do is start collecting customer emails and send them occasional promotions or sale updates. The email advertisements do not need to be coded in HTML, plain text messages are quite acceptable.

You begin by simply collecting customer email addresses, with their permission. Permission email marketing is a requirement. At all stages of email marketing, you MUST respect your customers and their privacy.

As a local business owner, you are constantly in touch with customers and prospects, either in person or on the phone. As a retail business, you could have a clipboard by your register or pre-printed index cards that your customers can fill-out.

The opportunity to save money or be notified of special offers. People are always looking for a bargain, and through email, you can keep them informed on the latest deals, in addition, you can alert them to new services or products.

If you email friends or family, you are quite capable of marketing through email. Your list will be small so you can manage it through the use of your current email client like Microsoft Outlook. You place your customer emails in a “group,” compose a message and hit the send button.

From the start, you may want to consider using a professional email management service like GetResponse. A service like GetResponse simplifies the management of your list. These types of services offer features like tracking, reporting, templates and customer support.

Think about the potential profit from simply keeping your customers informed. This is not invasive advertising, but permission marketing, where your customers have willingly given their consent to receive your advertisements. It is like they are saying, “Please allow me to spend more money with your business.”.

If you already have a website then you will also want to add an opt-in box. Give your site visitors an opportunity to join your promotional list. Many will.

From a marketing perspective, it doesn’t get any more targeted than this. She makes a killing and often sells out her promotional inventory through email alone.

It’s simple, direct and very profitable. And yet few local businesses are taking advantage of email marketing.

Does your business already use email marketing? If you want to know how to start with email marketing I can recommend you this article. My favorite autoresponders are GetResponse and Actionetics from ClickFunnels. ClickFunnels is also very great if you also need a landing page.

Before You Take On Email Marketing

Email marketing is one of the finest ways to promote organizations online. Millions of online marketers are utilizing e-mail marketing in order to promote their services and items. In this type of marketing technique, all that you require are a list of e-mail addresses that you can email.

The problem with e-mail marketing, nevertheless, is that entrepreneur or operators make sure errors when promoting their product or services. It’s the same with other types of marketing strategies. With e-mail marketing, the defects can quickly lead your possible customers to an incorrect path. Instead of being able to absorb the details you show them, they could result in other sites they do not care about.

Or worse, they ‘d get dead links. These are two things that irritate any website visitor. So you would want to just give them the best email marketing moves that would make them consider your service a trustworthy source of information and advantages. If your customers end up being interested sufficiently to remain and browse within your website, the effectiveness of email marketing will just end up being right.

If they were sent a generic sales letter, many individuals do not desire to be dealt with as. Some business owners put in the time to in fact compose sales letters that have target particular styles and send them to a particular variety of people. This type of email marketing nevertheless, normally takes a very long time.

In order to compensate some company owner likewise send out bulk emails to potential customers. In order to make your email marketing technique reliable nevertheless, you should start with learning how to connect to your methods both customers.

There are at least 2 kinds of e-mail marketing. There’s transactional e-mail marketing. Transactional email marketing makes use of content that is focused on reaching as lots of customers as possible.

Relationship email marketing is frequently based on handling and communicating with clients. You will observe this kind of email marketing since it allows communicating and tailoring through consumer relationship management. Relationship e-mail marketing permits the service to discover and concentrate exactly what the customer needs and requires.
Depending upon the sort of business that you have, you can use both email marketing methods to make sure better results with your efforts.

In this type of marketing strategy, all that you need is a list of e-mail addresses that you can email. The efficiency of e-mail marketing will just end up being ideal if your customers become interested sufficient to remain and browse within your site.

Transactional email marketing makes use of content that is focused on reaching as numerous clients as possible.

You will discover this kind of email marketing considering that it permits tailoring and connecting through consumer relationship management. Relationship email marketing allows the organization to focus and find out exactly what the customer needs and requires.

If you want to start with Email Marketing you can check out this article with 8 steps to start with Email Marketing! Have you already started with email marketing? If not, what’s holding you back? Let me know by leaving a comment below!

The History of Email Marketing

Most of us jump on our work and personal computer systems several times each day to examine our e-mail. You might have discovered you get more e-mails encouraging you to buy products than ever in the past.

The email comes into existence in the 1990’s as the internet was starting to become more popular. Businesses quickly figured out this was a great method to reach customers. It was likewise less expensive than mailing out ads to homes. By 1995 the number of e-mail advertisements sent that year was more than the number sent out by regular mail. Services spend a great deal of cash creating e-mail marketing projects that won’t be confused with spam.

Email marketing struck a huge roadblock when spam filters became so popular. Lots of email marketing campaigns had to be revamped as they were being eliminated by the filters. Businesses were losing loan on the marketing projects and not getting any results. Smart computer system programmers and organizations soon learned that reliable email marketing titles and headlines as well as using their real email address helped get the emails past the numerous spam filters.

The web was as soon as used for a research study, home entertainment, and work-related functions. The concept of shopping online has actually ended up being very convenient in our society. After all, it enables you to compare prices in a flash. The majority of us are too busy to run from store to store. Shopping online has provided those in remote places the chance to get all the devices out there they desire. It is only logical that consumers are paying more attention to email marketing since this is the method they are utilizing to do a large portion of their shopping. Email marketing has become mainstream. Nearly every site gives the customer the opportunity to offer their e-mail address and grant being solicited with email marketing.

On the other side of the coin are those who dislike getting their email filled with e-mail marketing tactics. This is why every email sent from a service has to consist of a link that provides the consumer the chance to opt out. Companies need to respect this option made by the customer and eliminate them from the mailing list. This was the outcome of legislation stepping in when the idea of e-mail marketing started flooding every email address out there. There are rules and laws in place now to protect consumers versus having their privacy invaded. The penalty for breaching these laws include costly fines and the possibility of jail time.

With the approval of email marketing by consumers comes their needs for effective advertising that satisfies their needs. Getting the email to the consumer is just half of the battle. The info you send them has to get their attention and lure them to take the link to your site and make a purchase. Your e-mail must be a teaser that is going to make the consumer curious adequate to go straight to your website at that very minute. There is a great deal of competition out there and businesses are having to create wittier and smarter email marketing projects to keep their consumers interested.

Email marketing will continue to evolve as those sending them to have to find ingenious ways to record the attention of the consumer while getting ahead of their competitors. Don’t expect email marketing to be changed whenever quickly.

It is expected 2.8 million dollars will be spent on e-mail marketing campaigns in 2008. With that volume comes more responsibility for the businesses that use email marketing. Not only do they have to follow the regulations and laws set, they have to respect the consumer along with interest them. Services know that e-mail marketing is on the rise so they have no choice butto participate in it or be blown away by the competition.

Organisations invest a great deal of cash developing e-mail marketing projects that will not be confused with spam.

Savvy computer system developers and services soonlearned that effective email marketing titles and headings aswell as utilizing their real e-mail address helped get the emailspast the different spam filters.

Almost every site offers the consumer the opportunity to offer their email address and consent to being solicited with email marketing.

Email marketing will continue to evolve progress those sending them to have to find innovative ingenious methods capture catch the attention of the consumer while getting ahead of their competition. With that volume comes more obligation on the end of the businesses that use e-mail marketing.

Are you already using email marketing for your business? If not you can check out GetResponse or Aweber. These are recommended Email Marketing tools that I can recommend!

The Essentials of Direct Email Marketing

Marketing through e-mail has actually ended up being a popular method of marketing today. With the development of the Web, innovation has actually widened the scope and methods of marketing.

Email

Email is short for e-mail. This is among the primary reasons individuals utilize the Web. About 20 years back, nobody, in fact, understood that e-mail would end up being really beneficial and become a centerpiece in relationships, both individual and organization.

Early e-mail online marketers utilized the listings of e-mail customers to be able to send their propositions and ads. Sending out an unsolicited e-mail or exactly what we refer to as “spam” is a guaranteed a “do not” in email marketing.

This short article aims to offer pointers on the best ways to efficiently utilize e-mail for marketing and the best ways to utilize it correctly.

Email marketing can make or break your credibility as an online marketer and the track record of the item which you are promoting. Here are a few of the methods on ways to do email

Incorporate

Email marketing ought to be incorporated into the entire marketing strategy to promote a particular item efficiently. Email marketing can be among the methods and is not the only method to market an item. A selection of marketing methods must be used by an online marketer to be able to obtain in the marketplace.

Construct relationships

Entering the email marketing bandwagon has its disadvantages if it refrained from doing effectively. Individuals will get inflamed if one floods a subscriber list with ads which are not required. In sending out ads in e-groups or other such sorts of groups, one ought to have the ability to examine the basic requirements and issues of the members prior to he really plunge into a barrage of email marketing undertakings.

Details

Email marketing is most effective if it is part of a larger marketing plan. Simply like in any kind of marketing, email marketing ought to be prepared and carried out with care.

Do not send out unsolicited e-mail

One of the most annoying and agitating things about e-mail is spam. If one is believing about utilizing spam mail to be able to market this item, he needs to provide it the 2nd idea.

Individuals get e-mail services to be able to get details and substantive emails from individuals whom they understand or trust. The technique that an email marketing ought to be integrated with this line.

Service

There’s an impression that direct email marketing is done by promoters to be able to get away from specific truths that come along with other kinds of marketing. The worry of rejection is one of these severe truths that are prevented by utilizing e-mail as a marketing medium.

Consent

When one asks consent from the receiver to send out a marketing proposition through e-mail, direct email marketing takes another action forward. A study reveals that individuals who were at first asked for consent to get particular propositions were more interested to check out the e-mails, as compared to the action to unsolicited e-mail.

Email is simply among the tools to be able to promote through the Web, and without a doubt, it is among the most popular and most reliable. There is plenty of customs to doing direct email marketing however whatever leads back to offering quality service to the potential customers and customers.

Building an Email List And Affiliate Marketing – An Effective Online Marketing Strategy

Building an opt-in list and affiliate marketing have actually ended up being associated with online success as a reliable online marketing technique. For many online websites, constructing an opt-in list and affiliate marketing have proven quite successful.

Mainly since the majority of online users are not exposed to any unethical online marketing strategies prevalent on the World Wide Web.

As an effective Internet marketing technique, users are given the choice to signup for information or service supplied by a particular website. Structure decide in a list and affiliate marketing minimizes the threat of spamming given that the recipient willingly chooses to get emails from a website.

Plus, constructing decide in a list and affiliate marketing supplies a direct connect to the subscriber that will assist form a powerful client relationship that will continue going.

The basics of building decide in list and affiliate marketing

Different sites have various methods of constructing decide in a list and affiliate marketing Nevertheless there are some attempted and evaluated formulas to help new affiliate marketers develop their own choices in listing for their website.

The very first and most important factor to figure out in structure decide in list and affiliate marketing is to establish the site’s target audience.

Once the target audience is established, developing an opt-in list and affiliate marketing can be tailored to meet their demands. This can be done using a variety of approaches to convince website visitors to sign up for the site’s newsletter or e-zine.

After signing up, the customer will start to receive a range of newsletters, e-zines and sales brochures that the customer had signed up for.

Strategies for constructing choose in list and affiliate marketing

There are a number of techniques that affiliate marketers can utilize for developing an opt-in list and affiliate marketing. One way of building opt in list and affiliate marketing is by acquiring or leasing a customers list from third-parties.

This is usually done by affiliate marketers in order to get simple access to many people who have granted receiving e-mails, newsletters, and e-zines on numerous subjects.

It is the fastest approach to building opt in list and affiliate marketing, this approach does not offer a focused consumer group for constructing decide in list and affiliate marketing.

In addition, it may cost an affiliate marketer more than exactly what they expect to get in sales. There are other ways for affiliate marketers to get the most out of constructing an opt-in list and affiliate marketing.

Enlisting for co-registration services is excellent for developing an opt-in list and affiliate marketing. This service generally costs about 10 cents to 30 cents per customer however it quickly translates into an average of 3 hundred customers day-to-day to an affiliate online marketer’s opt-in list.

Composing short articles is also a reliable technique for constructing choose in list and affiliate marketing. The posts can be released in various newsletters with a specific connection to the affiliate marketer’s website. This acts as a great intro to possible customers that would encourage them to register for an opt-in list.

Joint endeavors are likewise a valuable method in developing choose in list and affiliate marketing. Joint ventures are a hundred percent totally free and at the exact same time can add up to numerous customers to an opt-in list daily.

Rewards for developing decide in list and affiliate marketing.

Building opt-in list and affiliate marketing can likewise be encouraged by using incentives to potential customers. This subtle form of support for constructing an opt-in list and affiliate marketing often assists stir the interest of potential customers to sign up for the decision in a list. There are a variety of methods used in affiliate marketing to egg on potential subscribers to register.

Using products and services in exchange for registering is frequently practiced by lots of affiliate websites. Products might include special e-books or software that would be of interest to the customer.

Another way to obtain customers to sign up is to use them unique services that are only readily available for website members.

No matter the incentive utilized for building decide in list and affiliate marketing, the most essential factor to consider is the best ways to keep the interest of the customer.

Keep in mind, it is simply as simple for a customer to opt out of the list as it was to decide on the list.

Building opt-in list and affiliate marketing have ended up being associated with online success as an effective internet marketing technique.

There are a number of techniques that affiliate online marketers can use for constructing choose in list and affiliate marketing. One way of developing decide in list and affiliate marketing is by purchasing or renting a customers list from third-parties.

It is the fastest technique for constructing decide in list and affiliate marketing, this technique does not offer a concentrated consumer group for developing choose in list and affiliate marketing. There are other methods for affiliate marketers to get the most out of building decide in list and affiliate marketing.

Now I want to hear some from you! How do you build your list? What strategies worked for you?

Your perfect freebie

As I already mentioned in an earlier article, if you want to build a huge email list you need a freebie. And a freebie can be a free pdf report, free video course, an email course, free coaching lessons or a coupon. In the following, I will describe them in detail and the advantages/disadvantages of every freebie.

In the following, I will describe them in detail and the advantages/disadvantages of every freebie. Of course, I believe there are many other possible freebies but these are the most popular.

Free pdf report

One of the fastest and easiest ways to create a freebie is to write a pdf report. All you need is a problem your target group has and they are willing to give their email address for. Usually creating a list of something is a good idea.

Search a little bit in the forums of your target group and have a look at their problems. If you can solve their problem with your pdf report is it very likely that they give their email address for.

If you don’t want to create a freebie on your own you can buy a freebie. There are products called PLR products or private label products. By buying the rights you can sell this product or give it away for free.

There are different websites that offer ebooks that you can sell. A great website is Master Resale Rights. There are PLR products in every niche. (If you are in the personal development niche or earning money online niche have a look here)

The advantage of PLR products is that you get besides the pdf-report 3D covers of the ebook. That makes your freebie look very professional.

There is also the possibility to outsource the writing and designing of your freebie. That is slightly more effort but that makes it easier to have a unique report.

The advantage of a free pdf report is that you can produce it very fast and easy. Also, it is easy to scale it. It doesn’t make a difference if you have 10 sign ups per day or 1,000 sign ups per day.

The disadvantage is that the pdf report is not very personal. If you offer free coaching lessons it is easier to communicate with them. However, I think that is only a small disadvantage since you can build this relationship with a good autoresponder.

Free video course

Another great freebie is a free video course. That sounds very complicated but it isn’t. One possibility is that you can film yourself in front

One possibility is that you can film yourself in front of the camera. You don’t need to buy expensive equipment or software. For the beginning, it is totally fine to use the webcam of your laptop or the camera of your smartphone.

If you don’t want to be in front of the camera (totally understandable) you can also create a PowerPoint slide and film your screen and capture your voice, while you explain more in detail.

The advantage of a free video course is that they create much more trust than with a pdf report. They can see (or hear) you while you explain your topic more in detail. The trust of your audience will be much higher from the beginning.

Also, it is easy to scale. Once you have produced your video course you can send it out as often as you want.

The disadvantage of a video course is that it is more work to create one. You have to set up everything and maybe buy software for cutting.

Free email course

Instead of writing a report you can split the report into parts and send out the parts in an email course. An email course is a little more effort to create than a pdf report. However, it is easier to create a relationship with your audience with an email course because they will hear from you not once but many times (depending on the length of your email course).

Also, with an autoresponder,  you can set up your email course completely automatic. Creating an autoresponder is not very complicated and easy to set up (read here). So if they sign-up they will receive automated emails from you.

It is very easy to scale your email course. As your autoresponder sends out automated emails you don’t have to do anything.

The disadvantage besides the higher effort is that it is not sure that your audience will get all of your emails. There is the possibility that one of your lessons will be filtered as spam.

Free coaching lessons

If you are a coach or an expert in your field you can offer your audience free coaching lessons for signing up with their email address. This can be a great way to build your reputation within your target group.

The coaching lesson can be between 30 and 60 minutes and can be held over Skype or Google Hangouts. Of course, you should try to offer them very good coaching. If your coaching is very good it is very likely that they will tell their family and friends and this will lead to more sign-ups and/or reputation.

Also, the trust will be much higher and it is much easier to sell something to them.

The advantage of a coaching lesson is that you don’t have much work upfront. You don’t have to write a report or create a video course and you can start right away.

The big disadvantage is that coaching lessons are not scalable. With every sign-up, you have to organize the coaching lesson. Also, this coaching lesson is free so it is possible that if you have many sign-ups that you work the whole day without earning something.

And I think as an online marketer/blogger time is the most important concurrency so you should really think how you should invest your time.

Coupons

If you have a local business or an online shop creating coupons can be very good idea. Groupon was able to build a six figures email list by offering coupons. So as you can see, it is a very good opportunity to build a really huge list.

The benefit of a coupon is that you can create it really fast. If you have a good online shop system that shouldn’t be much effort. Also, the conversion of coupons is very good because who doesn’t want to save money? 🙂

It is also a very great way to bring them to your online shop because when they want to use your coupon they need to buy anything from you.

Offering coupons is also very easy to scale (if you want to). You can send out as many coupons as you want and build a big email list very easy.

The disadvantage is that with every coupon, you giving away profit. However, once you have gained their email address you can market to them a lifetime for free (if they don’t sign out).

I believe that is a great way for local businesses or online shops to build an email list.

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As you can see every freebie has it’s advantages and disadvantages. It really depends on your type of business and the time you want to put into your freebie.

I have created an email course myself where you’ll learn in 7 days how to build the foundation of a successful online business (see here).

What has been your experience with freebies? What kind of freebies do you use? I want to know your experience so please leave a comment below 🙂

The 8 steps to start email marketing

As I already described in an earlier article email marketing should be the foundation of every online business or blog. And I can’t emphasize this enough 🙂

With the help of email marketing, you can promote products or new articles and built a relationship with your leads. Building an email list should be your most important task.

And email marketing isn’t very hard. In this article, I’ll show you how to establish email marketing in eight steps.

Step 1 – The email marketing tool

The email marketing tool is the basic of your email marketing campaign and here you have several opportunities. I use GetResponse and I can totally recommend it to you. An alternative would be Aweber.

There are also tools which are for free but I wouldn’t recommend them. They may be better to start with but with a bigger list, the other tools are better. And then you have a huge effort to change your provider so you better choose the right tool from the beginning.

Step 2 – The optin box tool

An email marketing tool is of course not enough. The people need the opportunity to sign up for your email list. So they need some kind of optin box. You can either build a landing page or place sign-up boxes on the side of your website.

This is easier than it sounds. You need to create a sign-up box within your email marketing tool and paste the resulting code into WordPress in a text widget. Now you have a sign-up box where people could sign up.

Step 3 – The foundation

As basic as it sounds but you need a foundation where you can place your sign-up box.

This is usually a website your visitors can visit. (See here how to create one)

There are several places where you can collect the email address. This can be a landing page or a sign-up box in your blog article.

Step 4 – The freebie

Nobody is giving away his email address for free. So you need to make them an offer they are willing to give their email address for. This is called a “freebie”.

Your freebie can be

• a pdf report
• a coupon
• free video lectures.

or anything your customer is giving his email address for.

Step 5 – The presentation

It doesn’t matter if you have a landing page or a sign-up box on your blog. It is not enough to have a small note referring to your newsletter.

As I said with the help of your email marketing tools you can create sign-up boxes and place them on the right side of your blog.

Of course, it is important that you present them your freebie. A compelling headline, maybe the product cover, and a call-to-action are here the right ingredients.

Step 6 – The first autoresponder

If you collect email addresses you shouldn’t stop there. With the help of autoresponders, you can send out follow emails. So, for example, you can send them out your most read articles which could be helpful to them.

I would suggest to send them around 7 emails in two weeks. That is not too much that they think you are a spammer but enough to build a relationship.

Step 7 – The traffic

The best freebie and the best autoresponder is nothing without leads. And you can’t get leads without traffic. So traffic should be your number one concern if you want to build an email list.

There are many different traffic sources but if you want to know more you can have a look here and here. Of course, you should always get quality traffic which is interested in your freebie.

Step 8 – Sustainability

So that you readers won’t forget you, you need to send out a newsletter regularly.

Newsletters are not the same as autoresponder because newsletters are always sent at a specific time, regardless of the sign-up date.

Even if you think that this is too much work for this small number of leads.

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If you are still not using email marketing stop everything you do and work on these 8 steps! Email marketing can make the difference between small money and big money.

Now I want to hear from you!

Are you using email marketing? Is one step missing or too much? I would love to hear your opinion so please leave a comment below 🙂