In this article, you’ll discover the best traffic source for your online business. As you may already know there are several different traffic sources. And I believe you should have as many different sources as possible.
However, I believe there is one form of marketing which can make you independent. This can make you financially as well as location independent. It also makes you independent from decisions of companies like Facebook or Google.
The in my eyes best form of marketing is email marketing.
Why email marketing?
SEO is a great source of traffic. However, if Google changes your algorithm it can happen that your rank shrinks and your traffic drops. And there is nothing you can do about it.
The same applies to Facebook. If they reduce the appearance of the posts of business sites you have fewer interactions and reach. And also traffic.
However, if you have an email list you are independent of these companies. You can contact them at every time.
Big companies like Amazon make over 80% of their sales over email marketing! This is why I recommend email marketing to everyone.
Blogging is a great way to escape your 9-5 job but I believe that you can’t get rich only with blogging. But you can get rich with a blog and email marketing. Why? Let me explain that.
The bigger your list the higher the income
Once you have acquired an email address you can promote to them a lifetime. For free! That is totally different from PPC. If you promote your websites with PPC you have to pay for every visitors. Every time.
An email list is also a great way to build trust. If someone comes to your websites read an article and leaves he may never come back. But if you have his email address you can send them several emails. For example, you can tell them who you are and what you do.
For example, you can tell them who you are and what you do. Then you can continue with content that could be helpful to them. This will build trust. If you now promote a product to your lead the conversion ratio will be much higher than on your website.
The more leads you are collecting the higher you income can be. Of course, this really depends on the quality of your leads but it is said that you can earn around $1 per lead per month. That means if you have 1,000 leads you can make around $1,000 per month.
That also means that you can make around $10,000 per month with 10,000 leads.
Money at a press of a button
Have you heard from people that earned over $20,000 a day? This is not very unlikely if you have a huge email list. Let me explain that with an example:
Let’s say you have a list with 10,000 leads. And you have a product which will give you $200 for every sale.
Now you send out an email and 50% will open your mail. Of these 5,000 email opener 10% click on the link in your email and come to your sales page. That means you have 500 visitors on your sales page.
As they already know you and you have gained trust it is not unlikely that you’ll have a conversion rate of 20%. With 20% of 500 visitors, you have 100 sales. Each sale brings you $200 that means 100*$200 = $20,000!
Of course, all the numbers vary but it should give you an overview of the power of email marketing.
How to build a huge email list
To build a huge email list you need to have different elements.
Nobody is giving away his email address for free. You need something they want to have and they are willing to give their email address for. This is called a “freebie”.
A freebie can be a pdf-report, an email course, a coupon, or anything like that. Get creative and think about what your target group wants to know or how you can help your target group. The better your freebie can help your target group the higher will be your conversion rate (number of people signing up).
The optin-page or also called landing page or squeeze page is a page with the goal of getting the email address from the visitor. They usually contain a compelling headline some text and a call to action (button).
On your landing page, you should present your freebie and how it can help your target group. There are many different ways to build a landing page. The fastest way I think is if you use the LandingPage creator within GetResponse.
As you need an email marketing tool it is beneficial to use the LandingPage creator.
If you want to know what an autoresponder is and how it can help you check out this article.
With an autoresponder, you can start building trust. And you can do that fully automated. Every good email marketing tool has an autoresponder. As I already told you, I’m using GetReponse and I can totally recommend it to everyone!
The first mail should deliver the freebie you promised them. The following emails should deliver content and build trust between you and your audience. After 1-2 weeks of building a relationship and trust, you can send out promotional emails.
The most important aspect is your traffic. You could have the best freebie in the world but still have no sign ups. So you need traffic. One form of traffic is SEO but SEO takes a lot of time and effort.
I believe that email marketing should be the foundation of every online business. It makes you more independent from companies like Google and Facebook and I can make you financially independent much faster.
I hope you can see now how important it is to use email marketing. Do you already use email marketing? What experiences have you made? Just leave me a comment below 🙂