SEO – Advantages and Disadvantages

SEO - Advantages and DisadvantagesThere are a lot of discussions about Search Engine Optimization (SEO).

The one side thinks that SEO is the best strategy to build an online business while the other side thinks that SEO is a waste of time.

But who is right?

What is SEO?

The goal of Search Engine Optimization is to rank your website high on search engines like Google.

That is achieved by creating valuable content for specific keywords. The more content you have the more websites Google can index and the more traffic you can have.

Advantages

Let’s at first have a look at the advantages of SEO.

Free source traffic

I believe that is one of the best arguments for SEO. You don’t have to pay anything for your traffic.

That’s also a reason why so many people try to succeed with SEO at the beginning of their online marketing career. You don’t have to invest any money (besides website hosting) and you can already earn your first money.

If you think about it that can be a very effective method. Let’s say you pay $50 per year for website hosting and you earn $500 the first year. That doesn’t sound like a lot but compared to your input you 10X your investment!

Compared to the return on investments in the stock marketing (usually between 5-10%) that’s more than 10 times more effective than investing in stocks!

Targeted traffic

Another great benefit of SEO traffic is that the traffic is highly targeted. As the user is already searching for a specific keyword on Google they show interest in a specific topic.

If you now can provide value and show them that you are an expert in your niche you can convert these people into your buyers.

High potential

There are over 3.5 billion searches on Google every day! That is a huge potential for traffic.

Of course, not everyone is searching for information in your niche, but there is more than enough traffic in your niche! If you want to you can use the free Google Keyword Planner and search for the volume of keywords.

For example, the keyword “banana cake recipes” has between 10,000 and 100,000 searches every month! And believe me, the people on the first site of Google for this keyword don’t have a problem earning money 😉

Disadvantages

Besides all these great benefits there are also some disadvantages of SEO we want to have a look at.

Takes a lot of time

The common mistakes people do at SEO is that they think that they can get a lot of traffic within the first month. However, if you have a brand new website it can take between 3-6 months to get your first traffic.

And that really depends on your niche! If you are in a niche with a lot of competition (like earning money online or weight loss) it can take much longer to get a good amount of traffic.

That’s also one of the reasons why people quit early. They set up a website, write posts for 2 months, they don’t see any results and they quit before even Google recognizes their website.

This is compared to paid traffic where you can get your first traffic within minutes a very long and demanding road.

The reason why this process takes that long is very obvious. Google needs to know if your content is valuable and helpful before they help you getting traffic.

Takes a lot of work

As I said it takes minimum 3-6 months to get the first results of Google. In this time you have to stay active and post new posts regularly.

Only if you keep updating your website Google will give you more and more traffic.

As I said, one of the advantages is that the traffic of Google is free. However, you have to put in a lot of work to get that free traffic. That means you don’t have to invest any money but a lot of time.

You could hire a writer to outsource the content creation but that questions the advantage of the free traffic. Maybe it would be more effective to pay for traffic instead of paying a writer but that is a decision you have to make as an online entrepreneur.

Controllability

One of the biggest disadvantages of SEO is the controllability. You can’t control the amount of traffic you get from Google. That may be 10 clicks today and 50 clicks tomorrow.

That makes it really hard to build a reliable business if your only focus is on SEO. There are stories about online businesses that crashed with a Google update.

I heard from one business that went from $10,000/month to $400/ month within one month. The reason for that was a Google update that destroyed the ranking of that website.

I believe that you can’t say you have a successful online business if your only traffic source is SEO. As I said from one day to another it can happen that your earnings shrink.

A good way to avoid that problem is to build other traffic sources. This can be paid sources like Google Adwords or Facebook Ads or other free traffic sources like Facebook or Pinterest.

I believe that the best way is to try to convert the SEO traffic into email marketing leads. That way you can create a huge email list and be independent of Google updates. If you want to know how to start with email marketing you can check out this post with 8 steps to email marketing.

Conclusion

I believe that SEO can be a great way to build a huge source of free traffic. However, you should be careful to also build on other traffic sources so you’ll be independent of Google updates.

Also always you should have a look at the big picture and not think that 30 posts will give you a huge amount of traffic. Have a look at website with a lot of SEO traffic. They usually have more than 150-200 posts and create new content every day!

If you want to learn more about SEO I can recommend the Wealthy Affiliate. In this training program, you’ll learn how to build a website based on SEO and how to earn money with it! (Click here to check it out)

What has been your experience with SEO? Do you think SEO is great or do you think otherwise? I would love to hear from you so please leave a comment below!

10 Tips To Find More Ideas You Can Write About

10 Tips to Find New IdeasIf you have a blog you should regularly post new content. At the beginning that can be very easy because there are many topics you can write about. However, after some time it can get really hard to find new topics you can write about.

I’m sure you know all that feeling sitting in front of your computer having no idea what you could write about. It always feels like you’re wasting a lot of time. And you are.

When I started with blogging I had the same problems. However, with the time I found different methods how I could find new ideas and I want to share my methods with you:

Tip #1: Inspiration from other blogs

It’s always a good idea to have a look at other blogs in your niche. What are they writing about? What posts have the most engagement (comments)?

However, you should never copy any content from other blogs. It may seem like a good idea, but that really hurts your ranking in SEO. Google always checks if your content is already posted somewhere and lowers your ranking if you are copying content.

Tip #2: Current topics – news

Is there a product of a topic everyone is talking about in your niche? Are there maybe exhibitions that your audience could be interested in?

The news channel is always a good source of new ideas and information. However, here it is important to write about news that is relevant to your niche!

Tip #3: Learn from your newsletters

I hope you already signed in for many newsletters in your niche? If not, you should do that right now! Why?

Because that’s an easy way to get information about new product launches or other news. You also get a lot of content and information you can use to write your own article 🙂

Tip #4: Learn more about the problems from your niche

What are the biggest problems in your niche? Search for the problems in forums of your niche and write down all the problems they have.

That way you can easily find ideas for new content. In addition, that makes you content highly relevant to your audience and that makes your blog even better!

That way also more people start reading your blog and leave your link in forums or other blogs.

You can also find problems in Facebook groups or in the comments of your own blog.

Tip #5: Remember yourself

How was it when you started in your niche? What has been your problems in the beginning? And how did you solve them? Write down your problem and how you solved it and make a post out of it.

With that method, you can find many ideas for tips and instructions, especially for beginners.

Tip #6: Learn, learn, learn

You should always keep growing. Invest time in reading books, visiting seminars, watching webinars or buy digital info products. The more you know the more you can write about. All these things lead you to an expert status in your niche.

And that will give you more readers, more trust, and more income.

Tip #7: Variety on your blog

Mix up different topics like reviews, competitions, surveys, etc. to get a variety of different blog posts. Nobody wants to read only product reviews.

If they only read about product reviews they soon will think: “he only wants to sell something” and they will never come back. The biggest part of your blog should be helpful content.

From time to time you can post a product review but the main part shouldn’t.

Tip #8: Stunning visuals

Your blog shouldn’t be only text. Add some visuals to make your blog more beautiful and worth looking. If you have great content and beautiful images your blog posts will be shared more often on your social networks.

Tip #9: Change your environment

Sometimes it really helps to change your environment. Instead of sitting in front of your desk all the time change your environment and go to a coffee shop instead.

Or go to the park with your laptop if the weather is great. Or maybe it helps to leave your desk and writing your blog post on the kitchen table. This can help you to boost your productivity and idea finding. I stopped planning on my laptop. Instead, I go outside and write down my weekly plan on a piece of paper.

That way I much more relaxed and I have much more ideas.

Tip #10: Don’t make this mistake

The biggest mistake you can make is to get stuck in front of your laptop. If you have no idea what you could write about and sit down for hours thinking you are wasting your time.

Especially when you pressure yourself to write that article. In the end, your article is not written very well and your reader doesn’t get a lot of value. And they notice that.

Sometimes you notice that yourself and throw your article away 😀

I hope that my tips help you to get ideas what you can write about 🙂

How do you find new ideas? How do you find new topics you can write about? I would love to hear from you so please leave a comment below 🙂