How to Use Keywords In SEO

Surfers and information seekers throughout the world use internet via keyword to find information on any products or services. These set of keyword phrases are vital for your search engine placement.

The quality of these keywords is critical for a good ranking in search engines. Researching the right keywords for your website should be the key so that when people perform a search for a particular keyword phrase they will be able to find your site.

I have categorized this article into 3 phrases like keyword research or keyword identification, keyword selection, keyword placement, keyword density, keyword ranking and keyword marketing.

Before I would go further I would like to discuss building your website for your business you should focus on certain other SEO strategies like clean navigation, a search engine friendly website architecture so that search engine spiders or robots can easily gather information from your website.

Once your site structure is done it is time to create the content for the site, which is the crucial part and where the keyword research, keyword density comes into play. If you follow these steps which I have mentioned below it is sure that your website can enjoy a higher ranking in search engines.

Step 1: Keyword Identification or keyword research

This should be the first step while building your content because your content will be built around with the keyword and phrases which has been identified at this stage. Which is very critical and if not done correctly you won’t achieve the desired results. There are different ways to identify how people search on the web.

1) Think about what keyword would you chooses while you search for certain products or services. Think from the customer point of view and not from a search engine or SEO point of view.

2) The other way is you can ask your own customers or friends that how do they search on the net to find that particular products or services. Usually, all people think differently and might not use the same keyword phrase to find that product or services. Collect them and store it.

3) Keyword suggestion tools. Type in your keyword and phrases into these tools you will find 100’s of keywords for that particular products or services is searches on the web every month. Tools like Jaaxy will help you to find that how many times these keywords are been searched and how much competition is there for that particular keyword phrases.

Always choose a keyword that is less competitive, so that your website will rank well for that particular keyword phrase on the search engine results.

4) The other way is if you have already had a website online check its weblog and gather that keyword which helps people to find your site. This will help for existing website to recreate the content.

After these steps are done using your spreadsheet to determine the keywords It is ideal to have more keywords rather than focusing on a few words. In that spreadsheet matches the following keyword in terms of how many times the keywords are searched and how much competition is that keyword facing on the web.

Step 2: Keyword placement

Placing the keyword is very crucial because if the keywords are not placed properly the search engine spiders will have a difficult time in identify and storing information from your web pages. Use a related keyword while starting a paragraph and throughout the web page evenly.

Some webmasters and SEO experts use keyword spamming or keyword dumping which is ethical for a good search engine optimization. An ideal density would be anything between 10-15 % keyword densities on the page.

Use keywords which are related to that phrase so that it gets relevancy for that web page.For example When I search for a keyword “dog supplies” I found 100 of related terms which like “dog supplies online” “dog supply store” etc so think and figure out keywords which are more related to that topic.

At this stage, your website content should be ready keep in mind with the 3 top priority factors. This will determine your website success or failure in the search engine. The next stage is keyword marketing.

Keyword marketing is also vital for Pay per click marketing where the keyword is the king. If your website wants the maximum ROI (return of Investment) you will have to apply the maximum keywords while bidding your keywords.

Your website visibility will increase if you choose the maximum keyword for your Pay per click marketing.

The bottom line is to gain a high ranking in search engine use keyword which is related to your business on your onsite and offsite website marketing. The keyword is the king when it comes to content and content is the king when it comes to Search Engine Marketing.