At the beginning, I want to ask you a simple question: Is time or money more valuable?
Before you answer this question I want you to think about it for a minute.
In my opinion, the most important value we have is time. We can’t buy more time or sell it. And we all have in common that we all have only a limited time on earth.
What does this mean? That means that you have to trade your time as your most valuable asset. You have to invest your time in the right things. But what has this all to do with online marketing?
One big advantage of online marketing is that it can be highly automated. That means your business is working for while you…
… spend time with your friends
… spend time with your family and kids
… relax on the beach while listing to the ocean
But how can you achieve that? You can achieve that by automating your business
Automate your business
One way to automate your business is by using an autoresponder (more info here). An autoresponder sends automated emails to new leads. That means you can build automated trust. These email will be sent to your leads regardless where you are or what you are doing.
However, there are many tasks where there isn’t technology that can help you. An example would be writing a new blog post. For all these tasks you can use outsourcing.
Outsourcing means delegating tasks to workers outside of your company. So for example, if you go to Fiverr and delegate the task to design a 3D cover for a freebie you outsourced a task.
I think there is only a very small number of tasks you can’t outsource. You can outsource the writing of your blog post, the design of a landing page, the creation of a freebie and much more.
Why should you start outsourcing?
The first reason why you should start outsourcing is that you save time. Every task that you delegate you don’t have to do yourself. So for example, if you need one hour to write a blog post and you delegate that task you save yourself one hour of your time.
The second reason is that you can delegate tasks to experts and achieve a higher quality. If you don’t know how to design a banner you can skip the whole learning and trial and error process and have a high-quality banner right away.
You don’t need to be an expert in anything. You only need to let the experts work for you. That’s how real entrepreneurs think and work. With every task, you outsource you have more time to focus on working on your business.
You can’t build a business by answering support tickets the whole day. Save yourself a lot of time and effort by outsourcing tasks like this.
Simple rule for outsourcing
When I think about outsourcing I have a simple rule. I say that my time is worth at least $30/hour. Now I have a look at a task and how long I have to work on it. So for example, writing a new blog post costs me around one hour.
One hour of my time is worth $30 that means if I write the post myself it would “cost” me $30. If I can outsource the post creation for $25, I “saved” $5. So every task that has a lower cost of $30/hour should be tried to be delegated.
When should you start outsourcing?
When and how you should start outsourcing really depends on your time and your money. If you have a lot of time and not much money you should do most of the tasks yourself. The more money you have and the less time you want to invest the more tasks you should outsource.
For example, you start your business by doing all the tasks yourself. After a while, you start to make the first commissions. Then you can start outsourcing tasks and earn even more money with less effort. That’s the moment when you start automating your business.
The “bible” of outsourcing
When I started with online marketing I never thought of outsourcing. I thought that with every task I delegate I only lose money. I haven’t seen that I could save myself a lot of time and trouble if I start outsourcing.
This all changed when I read the “bible” of outsourcing. This book is called “The 4-hour Workweek” by Tim Ferris. You can get it here on Amazon:
I think this is one of the best guides you can get about outsourcing. It changed my whole thinking about outsourcing and I can really recommend it to everyone who wants to have more time.
As you can see outsourcing can save you a lot of time. Now I want to hear something from you! Do you have experience with outsourcing? Or have you already read the book? I would love the hear from you so please leave a comment below 🙂