The Complete ClickFunnels vs LeadPages Review

If you’re coming to this article, you’re wondering whether ClickFunnels or LeadPages is the superior software tool. I think that ClickFunnels is the superior tool when it comes to building sales funnel at this point in time.

Both tools are great when it comes to building landing pages but we will look deeper to find whether this ClickFunnels review or LeadPages review is a better sales funnel solution.

ClickFunnels was founded by the well-known internet marketer Russell Brunson (author of DotCom Secrets and Expert Secrets) and the goal of ClickFunnels is to help everyone building an online business by eliminating all the technical details.

LeadPages on the other side is a professional landing page tool which makes it easy to design professional looking high converting landing pages.


ClickFunnels offers three different memberships which are monthly paid. The cheapest membership is the personal membership and costs $37/month and includes only optin-pages. The ClickFunnels starter membership costs $97/month and includes sales pages as well. The most expensive package is the full etison suite which costs $297/month and includes professional marketing tools like Actionetics and Backpack.

Clickfunnels pricing

ClickFunnels offers a 14 Day free trial which makes it possible to test the platform without any costs while LeadPages has never offered a free trial period. However, they offer a 30-day money back guarantee so you can cancel your account at any time and receive a full refund.

ClickFunnels, as well as Leadpages, offer monthly no lock-in contract options and there are also yearly subscriptions available for both companies.

LeadPages also comes with three different memberships. The standard membership costs $37/month and includes as many landing pages you want. The pro membership costs $79/month and includes checkouts, popup forms, and A/B split testing.

There is also the advanced membership which is only available if you pay annually. This comes at a cost of $199/month and includes advanced integrations and sub-accounts.

leadpages pricing

I think that you can compare the prices pretty good as they both start at $37/month. These are both memberships that only include optin-funnels and not sales funnels. However, with LeadPages you can create as many pages as you want while at ClickFunnels you are limited to 5 funnels or 20 pages. However, with ClickFunnels you can create split tests which are not included in the standard membership within LeadPages.

The pro membership at LeadPages starts at $79/month while the starter membership at ClickFunnels starts at $97/month. They both offer complete sales funnels with the ability to take payments with checkouts. The big difference here is that you are limited with ClickFunnels to 20 funnels or 100 pages. Again, with LeadPages you can create an unlimited number of pages.

The big difference comes by comparing the two most expensive memberships. While LeadPages offers at the $199/month package advanced integrations and 1-on-1 quick start calls, ClickFunnels offers for $297/month a complete email marketing tool (called Actionectics) and a professional affiliate marketing management system (called Backpack).

Landing Page Templates

Both tools offer a variety of different templates so let’s check out the templates that both tools are offering.

ClickFunnels Landing Page Templates

clickfunnels templates

I think that the landing page templates all look very clean and professional. They might not look as sexy as the templates of LeadPages but at the end of the day, all that matters is the conversion rates.

LeadPages Landing Page Templates

leadpages templates

These are some of the LeadPages templates that we all know and love. There are now templates added every month which is pretty awesome. They all look amazing and you can sort them by conversion, all you need right?


If you choose the personal membership at ClickFunnels you don’t get access to all the templates as this membership is limited to optin-pages. If you want to get access to all types of pages you have to purchase the starter membership which comes at $97/month.

At LeadPages you have access to every template for $37/month. Having that said, as seen in the pricing section, split tests are not included in a LeadPages basic plan.

Landing Page Builder

After having a look at the templates we come to the most important aspect of every landing page tool, the editor. I already have worked with several landing page editors and there is nothing more annoying than a landing page creator which is hard to use.

In addition, it is important to easily make changes to the templates as you want to look different than your competition.

ClickFunnels Page Creator

clickfunnels landing page creator

The landing page creator is very clean and easy to use. It makes it simple to make changes to your landing pages and to create highly customized pages. I work a lot with the landing page creator of ClickFunnels and I think it is one of the best landing page creators you can use.

LeadPages Landing Page Creator

leadpages landing page creator

The landing page creator of LeadPages is also very good and makes customizing the templates very simple. However, as LeadPages works very good together with Facebook Ads there are many people using LeadPages. What this means is that you can recognize a LeadPage from a mile away and when people (normal non-internet marketers) start noticing similarities between all these pages it will be hard to stand out.

But as there are coming more and more templates to LeadPages every month I think this problem will get smaller every month.


Having a landing page creator without an integration to your email marketing tool would make no sense so it is important for the landing page tool to have as many integrations as possible. Let’s compare the integrations of both tools.

ClickFunnels Integrations

ClickFunnels offers a great variety of different integrations. If you don’t want to use the inbuilt email marketing software (only included in the $297/month package) you can integrate almost any email marketing software tool I know including:

  • AWeber
  • GetResponse
  • MailChimp
  • Office AutoPilot Tagging
  • Infusionsoft
  • Maropost
  • Constant Contact API
  • Interspire
  • ActiveCampaign
  • MadMimi
  • ConvertKit
  • HTML Form Integration

Webinar integrations:

  • Ever Webinar
  • GoToWebinar
  • Webinar Jam Studio

In addition, you can integrate several payment tools:

  • Infusionsoft
  • WarriorPlus
  • BackPackCRM
  • Clickbank
  • Ontraport
  • Stripe

LeadPages Integrations

As LeadPages doesn’t have an email marketing tool you need to integrate your tool with LeadPages. Thankfully there are over 40 tools that can be integrated into LeadPages. These are all the email marketing tools you can integrate:

  • ActiveCampaign
  • AWeber
  • ConstantContact
  • ConvertKit
  • Drip
  • Emma
  • GetResponse
  • iContact
  • MailChimp

Webinar Integrations:

  • GoToWebinar
  • WebinarJam

Payment Integrations:

  • Stripe
  • Paypal

Bottom Line

Both tools offer a great variety of different integrations. I think both cover most of the used marketing tools so you shouldn’t have a problem with integrating your tool.


For me, the support is always very important as there are always questions or problems raising by using the tool and the better and faster the support the better you can work the tool.


ClickFunnels offers priority phone support to the full suite users ($297 per month). If you have a lower plan you can always contact the support by email or via chat. I used the email support several times and I’ve always gotten a good and fast response.


If you check out the pricing table of LeadPages you can see that you get email support with the lowest package ($37 per month), email plus chat support at the pro package ($79 per month) and email, chat, plus phone support at the highest package ($199 per month).

Looking at the support both tools are pretty the same and both offer great support for their users.

Amazing Features

I wanted to add this section as both tools offer great features which make them stand out in their unique way. While these features don’t touch the core functionality of these tools it’s definitively something that makes your head turn.

Bonus Templates (LeadPages Only)

I think this a pretty good feature of LeadPages. It’s basically offering a bribe/bonus to members who do not opt in and re-target them using Facebook or whichever re-targeting you choose to use (AdRoll or PerfectAudience).

Shared Funnels (ClickFunnels Only)

If you have created a funnel you can easily share your funnel with other ClickFunnels members. There are several powerful use cases where this is helpful. For example, you can send a high converting funnel to new members as a bonus so they can get started more quickly and easily.

Or you can create a mastermind and by sharing and looking at different funnels you’ll learn more about funnels.

Drag-and-drop Sales Funnel (ClickFunnels Only)

This is for me one of the reasons why I think that ClickFunnels is the better sales funnel software. You can easily rearrange the steps of your funnel with drag and drop. That makes it very easy to add new pages or to change the sequence of your pages.

Of course, you can connect your pages within LeadPages to a funnel but if you want to change something you need to change each page which was affected by the change.


Now that we had a look at the main features of both tools, it’s clear to say that both tools have a lot of offer. Both have an internet marketing background and they both are proven to help to build online businesses.

The question now which tool is the best for you comes down to these factors:

What’s your budget?

If you’re an online marketer you know that you have to invest in the right tool. LeadPages can be cheaper if you want to have a lot of pages but ClickFunnels offer great inbuilt tools like Actionetics and Backpack which can help you boost your sales.

Do you want to build your list or sell products?

I think if you are more interested in selling your products you should invest in ClickFunnels as it is easier to create sales funnels and you can create an affiliate program for your product/service.

If you are more interested in building an email list I can recommend LeadPages as it offers a great variety of great looking landing pages.

About the Author Fabi

While I was in college I was not amused to become a 9-5 worker. So I searched for other ways. And I found online marketing. After many failures, I finally succeeded and I was able to escape the 9-5 and live the life I always wanted. I believe that if you want something you can achieve it. And if you want to build a successful online business I can help you achieve your goal!

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