Building a business is hard. Finding an evergreen niche you want to build your business on is even harder. Sure, you can just go and pick a random niche anytime you like, but would you be able to devote or spend the time necessary to grow your business?
If you answered no, then you might have chosen the wrong niche. If you answered yes, then you might have a gem on your hands. Finding success in an evergreen niche can mean a passive income stream for you for many years to come.
There are literally thousands upon thousands of niches and sub-niches you can choose for your business. Some may be seasonal, while some fad niches may last only a few weeks or a few months– these aren’t the niches you’re looking for.
Evergreen niches are those that don’t depend on the time of year, or even the year itself. Popular evergreen products continue to sell years, or even decades after it was first sold. If you find the right evergreen niche and target the right audience with the right product, you could be making a lot of money.
When looking for the perfect evergreen niche for your business, you basically have two options: Profit or Passion. Different people will give you different answers, so you ‘d have to really look inside yourself to find the right answer. There’s no right or wrong answer, mind you, but to help you weigh your options, here are the pros and cons of each.
Most beginners actually choose this option. Why? Because they are already passionate about a particular topic, and they are confident they can write long-form articles or content around the subject.
If you have a favorite hobby or something that really perks you up every time you come across that subject, then you might want to look deeper and see if you can create a business off of that. You know what they say, right? Do what you love, and you’ll never work another day in your life.
You can write a 5,000-word article on the subject every week and publish it on your site, that’s how passionate you are about the topic. Or if you’re into publishing info products, then having the commitment and the passion to producing quality content regularly will contribute greatly to your success.
Having the passion for your subject is obviously important. Otherwise, your interest is going to fizzle out after a few weeks when you realize just how hard it is to build a business from scratch!
But your passion will see you through, and carry you through the rough days. Because yes, there will be rough days. It’s just a fact of life that not even passion niches can escape from.
Now, one of the downsides to choosing a niche based on passion is that after a while– no matter how much you love the subject– you may eventually start to resent the work. During the course of your research, or after you’ve written a hundred thousand words on the topic, you’ll feel burnt out.
If you have the money, however, the option to outsource the grunt work is always there. But generally speaking, beginners who choose to go this route don’t usually have the budget.
Another downside to option 1, depending on the hobby or interest you’re building an evergreen product for, is that there may not be a whole lot of people interested in the subject.
While you could potentially make sales year-round, the volume may not be up to par as compared to choosing a niche for profit. If you ‘d like to cut to the chase and build a business on a profitable niche, then read the next section for ideas.
The second option will take a lot more work than the. You ‘d have to do plenty of research to identify a potentially profitable niche. You ‘d have to study trends, do plenty of keyword research, and generally have your ear to the ground to find out what’s popular and making sales.
You have to pay attention to the news and look for something that will grab your attention and make you go, “I can sell that!”
When choosing a niche for profit, you might think it’s going to be hard creating content for something you may not know anything about. You can, of course, do plenty of research– you can do desktop research by going on
Google, or if you want first-hand information, you can even interview industry experts!
Doing this may take you plenty of time. If you want to avoid the long wait, you may want to consider hiring an expert in the subject area. Or hire a freelancer who can do the research and the write-up for you. Of course, choosing the right freelancer will also take time.
They’re also not going to come cheap, so you ‘d need to consider this as well. If money’s not an issue, then going for option 2 is a very smart business decision.
Choosing a niche for profit takes a lot of uncertainty out of the equation. Unlike choosing a passion niche which may or may not translate to a nice volume of sales, choosing a profitable niche is designed to help you make the most amount of profit.
With luck, you may even find a profitable niche that you’re interested in– this is the best of both worlds! For best results, a profitable evergreen niche you’re passionate about is something you should strive to look for.
Remember, at the end of the day, you’re creating a business to make money. It makes sense to choose a niche you know is going to be more profitable than a niche you may love but is not going to be as profitable.
While I was in college I was not amused to become a 9-5 worker. So I searched for other ways. And I found online marketing. After many failures, I finally succeeded and I was able to escape the 9-5 and live the life I always wanted. I believe that if you want something you can achieve it. And if you want to build a successful online business I can help you achieve your goal!