How to Repurpose Content Successfully

In order to repurpose your content successfully, you need to carefully plan out your content when you first start writing it. If you’re writing a long-form blog post, you might want to break it down into different sections to make the information easily digestible.

You can then repurpose these sections into different formats. It’s easier to do it this way as you don’t need to do too much editing to get your content to fit another format.

Here are the methods you can follow to repurpose content the right way:

1. Start with an outline

Whether your original content is in blog format or in video format, you need to write down how your content is going to flow. You can just wing it, but that means your content may end up a disorganized mess.

By creating an outline, you get to save time by identifying the points you need to cover in your content you’d also spend less time editing and reorganizing your work.

Use headings and sub-headings in your outline. And while you’re writing down the points you want to cover under each heading, also write down your ideas on how you can reuse that particular section somewhere else.

This system is like hitting two birds with one stone – you plan your original content and how you can repurpose it in one sitting.

2. Have a specific audience in mind for each repurposed content

This point is very important because if you don’t plan ahead who you want to see your repurposed content, then you may not be able to serve up the kind of content these people will engage with.

Knowing your audience is very important for any business to succeed. Repurposing content is no different.

Before you repurpose your content, look around and see what kind of content your target audience usually likes in say, YouTube, Pinterest, Reddit, and more.

If you’re targeting middle-aged women in your niche, then you should create videos with this specific audience in mind. Doing this makes you relatable so even if they’ve never heard of you before or visited your website, your message will resonate with them, and they’ll most likely end up following you.

If you don’t know who your audience is, then you may be hitting blindly in the dark. You could get lucky and find some success, but generally, it’s the well thought out content that is made specifically for a certain group of people that succeeds.

3. Use your brand’s identity in your repurposed content.

The reason you’re repurposing content is that you want your brand to be seen in a number of different places. How can you achieve this if you fail to use your brand’s logo, colors, or even font faces?

As we’ve covered in previous chapters, branding is important for your business’ success. Branding helps build your credibility and makes you look trustworthy.

It’s important for people to be able to identify your content across many different channels, so do make sure you make it easy for them to do so.

4. Repurpose your content into any of these formats

This isn’t a conclusive list by any means, but these formats should give you plenty of head start and allow you expand your reach as quickly as possible. Some may not be a good fit for your niche, so you need to do some research about that.

Ebooks

If you’ve got a series of blog posts or articles on the same topic, then you can easily create an eBook. Don’t just copy and paste the posts. You still need to go through the eBook with a fine-toothed comb to make sure the content flows well.

You can then use this as a lead magnet or content upgrade for your blog. A high-quality eBook can help position you as an authority in your niche and help you get more leads and sales from both old and new subscribers.

Infographics

The saying a picture paints a thousand words is accurate. An infographic can contain information that may be equivalent to a thousand-word blog post or even 10,000 words.

With infographics, you just need to extract the main points in your content and then transform it into a graphic.

Don’t use too many words in your infographic. Put an emphasis on the graphics part, make it pleasing to the eyes, and upload it to image-oriented sites like Pinterest and Instagram.

Slide Decks

Slide decks are quite easy to create on any presentation software like PowerPoint, Keynote or Google Slides. Just like infographics, try not to be too wordy on your slides. Instead, use graphics and icons to emphasize your main points.

This makes your slide decks more easy to understand and will attract more shares than if you just upload a boring text-based slide deck.

Videos

If you’ve got great content that can be used in a video, then repurpose it as a video. Tutorials and how-to articles are the best types of content to convert to videos. You can even add your video tutorial to your main content – this is not only great for your website’s SEO, but you’ll get more traffic via your YouTube channel.

Roundup posts

Just like with eBooks, if you’ve got a bunch of posts or articles around the same theme, you should also consider creating a roundup post. This not only allows you to build a longer-form article but it also provides you with a linking opportunity to those old posts.

Internal linking is also great for SEO and encourages your audience to visit other pages on your website.

Podcasts

Podcasts are great for people who are always on the go and value their productivity and efficiency. With a podcast, you can just read out your content and record with a good quality microphone. With a bit of editing, you’re done, and you can then upload it to your preferred podcasting platform.

Conclusion

Again, there are many other content types you can repurpose your content to. Check out what your competitors are doing, or you can ask your audience for their input. It wouldn’t hurt to ask them a few questions, and you just might receive some golden nuggets in return!

How do you repurpose your content? What has been the most effective marketing channel for you? Let me know by leaving a comment below!